MULTICULTURAL HAIR & SKIN CARE
electrolytes and vitamins. The result is a deeply nourishing
and restorative hair treatment from root to tip for hair that’s
soft, shiny, healthy and strong.
Phyto Specific recently celebrated the launch of its Curl
Legend Spray enriched with protein-packed botanical caviar to
refresh textured hair. According to the company, this curl-refresh-ing spray creates sublime, full-body curls without the weight.
Elasticurl, a natural curl enhancer, redesigns curls and holds their
shape. There is also a sister product, Curl Legend Gel, to style
Alikay Naturals has posted tremendous growth dur-
ing the past year. In February, the company launched Alikay
Naturals Honey & Sage Deep Conditioner, Lemongrass Leave-
In Conditioner, Shea Yogurt Hair Moisturizer, Knots Be Gone
Detangler and Essential 17 Hair Growth Oil in select CVS stores.
The Alikay Naturals line is currently available at select Target,
Sally Beauty and Rite Aid, to name a few.
To continue the momentum of its 45th anniversary, Dark and
Lovely named R&B singer Justine Skye as its newest Haircolor
Ambassador and muse behind their newest Go Intense! hair
color shade, Passion Plum.
Dark and Lovely is also incorporating more nourishing components into its products with the new Color-Gloss Ultra Radiant
Color Crème collection featuring its first, no-ammonia, shine-infusing conditioning hair color that provides natural-looking
results while delivering a gorgeous, glossy shine.
The nourishing formula deeply conditions to provide softness, leaving hair feeling as good as it looks. It also protects hair
• The K-Beauty boom is showing no signs of slowing down.
Shoppers are still clamoring for its novel take on color cosmetics, skin and
hair care. Here’s a look at some launches in the marketplace for 2017:
• Nordstrom recently unveiled its latest shop concept, KPOP-IN@
Nordstrom. The limited-run space offered more than 500 cult favorites for
women and men of the “coolest and most exclusive” products like banana milk masks and egg extracts to masks
fortified with extractions from volcanic islands. Brands included Too Cool for School, Cool Enough Studio, Crème,
DTRT, Huxley, Hanahzo, ID.AZ, ONNU, ONEOSEVEN and
IPKN, among others.
• The Face Tory subscription service delivers curated
boxes filled with Korean sheet masks right to subscrib-
ers’ doorsteps. Every month, subscribers will receive a
variety of unique masks ranging in purpose and func-
tionality. These sheet masks are included based on a
curation process by a team of fun and knowledgeable
sheet mask junkies sampling and testing out the products themselves.
From news to tips and how-to videos, Face Tory informs its subscribers
about products in a fun and engaging way while still allowing the person-
ality of the company to shine through. This allows consumers to discover
the hard-to-find, new and trending sheet mask brands in the comfort of
their own homes.
• In 2017, Target introduced a collection of
Korean beauty products specially curated by Alicia
Yoon, licensed esthetician and founder of K-beauty
retail platform Peach & Lily. Products spanned from
deep facial treatments to snail eye repair. Started
in 2012 by Yoon, Peach & Lily is a retail platform
that provides US consumers with innovative and
high-quality skin care products from East Asia.
K-BEAUTY IS STILL A-OK
Pictured are scenes from K-Beauty merchandising at the
Nordstrom pop-up shops nationwide.