•Avon selected Fusion Packaging to package its new Anew
Reversalist Firming Serum using Fusion’s Axis airless pack-age. With a high-tech, futuristic look, Anew Reversalist Firming
Serum features a user-friendly, twist-to-open bottle that offers
convenience and precise dispensing.
Decoration was a key component to the collaboration with the
end result being a highly reflective, color intense appearance to the
package. The outer bottle was injected with a translucent red using
FusionMatch Decoration Technology while the inner bottle fea-
tures a mirror spray decoration that was used to capture the appeal
of a reflection. The UV metalized shiny silver pump and matching
hot-stamped decoration resulted in a package that is both visually
striking and durable enough to withstand the advanced anti-aging
formula coming into contact with the decoration.
The Reversalist Firming Serum is part of Avon’s Anew Clinical
collection containing alpha hydroxy acid anti-aging technol-
ogy. Because of the serum’s cutting-edge ingredients, the brand
needed an equally advanced bottle to store and protect the for-
mula. The airless Axis bottle, available in 15ml, 30ml and 50ml
capacities with a 0.23ml output level, was selected after exceeding
Avon’s thorough testing procedures.
The airless package has endless decoration possibilities, including silk screening, hot stamping, UV metalizing, color injections and custom sprays.
More info: www.fusionpkg.com
Eco Lips Line Extension
Touts Revolutionary Paper Tubes
•Three new flavors of the One World line from Eco Lips are
making their way to the top of the class: biodegradable, compostable
paper tubes make these certified
organic and fair trade lip balms
the most sustainable lip balms in
the world, according to the com-
pany. Internationally themed and
beautifully crafted, each balm rep-
resents a different region of the
world offering exotic oil blends
with aromatherapy benefits.
According to Steve Shriver,
CEO of Eco Lips, “We’ve spent
the last 10 years perfecting our
formulas and ingredients so now
it’s time to focus on the packag-
ing. The new Eco Tube will hope-
fully be the beginning of a shift into sustainable packaging for the
entire lip balm category.”
Eco Tube is a proprietary push-up tube manufactured exclu-
sively for Eco Lips. The large 0.30oz tube is comprised of non-
coated paper and non-toxic food grade glue. The label is made of
non-laminated paper. Both pieces are biodegradable and backyard
The entire line is USDA certified organic, Fair Trade certified,
GMO free, gluten free, cruelty free and made with 100% renewable energy.
More info: www.ecolips.com
Lumson Debuts TAG Luxea
•Lumson’s TAG is the first airless system in a glass bottle
and the only packaging that combines the advantages of airless
technology with the beauty of a glass bottle, contends the company, which is expanding the line with the new TAG Luxea.
“We were inspired by a stylish and feminine design and
we enriched it with TAG technology to offer our clients a new
‘Shapes of Beauty,’ said CEO Matteo Moretti.“Thanks to our designers, we gained an amazing result. TAG Luxea stands out with
its thick based glass bottle, its beautiful decoration options and
highly customizable accessorizes.”
According to Lumson, the real touch of class comes from its
original design. The bottle and accessorizes have a semispherical
shape, which is spaced out of two flat surfaces. Despite this exclusive design, TAG Luxea can still be entirely decorated.
Lumson Group technicians were determined to be able
to customize the glass bottle using the entire available surface
and by making the decoration with the ceramic screen-printing,
this special technology gives the graphic designs an unequalled
strength and sparkle.
AVON TAPS FUSION
FOR AIRLESS PACKAGING
Bringing biodegradable and com-
postable to the lip balm category.