HAPPI - APRIL 2014

FINE FRAGRANCE

Bon Jovi appeal to older consumers and their nostalgia for their young adult years, according to Euromonitor.

This Valentine’s Day, Avon launched Avon Instinct for Her and Him with actress Megan Fox as the face of the scents.

Instinct for Her features woody-floral notes such as fresh
mandarin, sparkling greens and tropical star fruit. Camellia,
peony and elegant water lily deliver a floral bouquet; blonde
woods, sandalwood and radiant amber leave
lingering warmth. Meanwhile, Instinct for
Him contains lush bamboo, exotic spices and
Brazilian mandarin over rosewood, mahog-
any and herbaceous sage.

Another celebrity launch at Avon was
an addition to the Fergie collection. Joining
Outspoken and
Outspoken Intense
was Viva, de-
signed to em-
power the
fearless woman
within, celebrat-
ing femininity.

The spirited scent reveals cool herbs, lavender and vetiver to add depth.

Designer names
are still in fashion this
year, as seen at fine fra-
grance leader Inter
Parfums. According
to CEO Jean Madar,
“We are very enthusi-
astic about 2014 which is shaping up to be
one our largest new product launch years
in our history on both sides of the Atlantic
with new scents rolling out for Balmain,
Jimmy Choo, S.T. Dupont, Alfred Dunhill,
Shanghai Tang and Agent Provocateur.”
According to Madar, broad-based dis-
tributions are also planned for the new
Montblanc men’s fragrance Emblem, which
is coming to market this spring as are the
first men’s and women’s scents for the high-
ly-anticipated Karl Lagerfeld brand.
Another designer staple, Tory Burch
Beauty by Estée Lauder, recently add-
ed a special-edition Tory Burch eau de
parfum rollerball, a purse-size version
of the designer’s signature fragrance.
Fifty percent of the purchase price of
this item will be donated to the Tory Burch
Foundation, which supports the economic
empowerment of women entrepreneurs
and their families in the US.

The Tory Burch EDP, which launched in the US in September 2013, is a blend of feminine florals (peony, tuberose, jasmine sambac and sweet alyssum), crisp citrus and

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