27 signs of changing skin. The serum provides extra power each
day with different, singularly-focused, highly-active ingredients
to target each day’s specific signs and symptoms of changing skin.
Thus, over the course of one week, the consumer receives the
benefits of more effective active ingredients that are possible to
include in any single product, no matter its price, according to the
company. The system is patent pending.
The easy-to-follow regimen is forgiving too. If a woman misses a day, she can simply move on to the next formula. Besides
simplifying the beauty routine, 7 Days of Wonder is said to solve
some basic mathematical problems.
With regular use, 7 Days of Wonder promises to reduce the
27 symptoms of changing skin, which includes texture, lines and
wrinkles, loss of firmness and elasticity, dehydration and dryness,
loss of vitality and luminosity, color tone and invisible skin stress
In a three-month clinical study:
• 88% saw improvement in texture;
• 88% saw improvement in hydration, softness and silkiness;
• 84% saw improvement in luminosity, vitality, radiance and
• 84% saw improvement in overall skin appearance, skin tone
• 72% saw improvement in firmness and elasticity and faster
skin responsiveness; and
• 88% would recommend the products to a friend.
“What do women want?”asked Suzanne Grayson.“They want
one product that does everything that won’t break the bank.”
A three-month supply of 7 Days of Wonder retails for $295, a
price point that’s on par with Clinique, according to the Graysons.
At that price, the duo is confident 7 Days of Wonder will find a
loyal customer, whether she’s 25, 35, 45 or 55 years of age.
“Any woman who believes her looks are slipping (is a potential customer),” said Suzanne Grayson.
If customers want to get their hands on 7 Days of Wonder,
they can find it online at www.7daysofwonder.com the line is also
available at 855-FOR-YOUTH.
A Long Journey Concludes
The rollout marks the culmination of a nine-year journey that
began in 2004, when Suzanne Grayson came up with the 7 Days
of Wonder concept and took it to the late Dr. Albert Kligman.
With his blessing, the Graysons began to shop their idea to some
of the world’s best-known beauty houses, all of which passed
on the idea in favor of their own research efforts. Disappointed
but undaunted, they struck out to make the formulas on their
own. They hired a chemist, developed formulas, found a contract manufacturer and started producing prototypes.
Unfortunately, after several years of development, the retinol-based formulas proved to be very irritating in clinical trials performed under the direction of Dr. Zoe Draelos. The Graysons
went back to the lab, developed a retinol-free formula and successful clinical trials were completed in November 2012.
Formulation difficulties aside, the Graysons found the process
of setting up a business in California daunting.
“Sacramento is impossible,” exclaimed Suzanne. “What con-
sulting advice we could give to startups!”
In contrast, working with the US Patent and Trademark Office
was a breeze, as the Graysons got their trademark quickly and
Despite their travails, the Graysons are glad they made the 7
Days of Wonder journey.
“We think it’s different, exciting and, to some degree, revo-
lutionary,” said Suzanne Grayson. “People lose interest in their
beauty products if they don’t work after three months.”
With its novel concept and effective formulas, the Graysons
are confident that their 7 Days of Wonder will not only find a place
in a woman’s skin care regimen, it will replace that regimen.•