Dr. Susan Mayou, a consultant and
dermatologist, tells HAPPI: “The real danger point is when you get out of the water and the skin is unprotected. This is
when the sun burns and does damage.”
Leading European premium sun care
brand Lancaster is also harnessing new
technology in its Wet Skin Application
textures. The formulations “rid water”
from the skin’s surface and claim not
to leave white streaks after spreading.
Lancaster Wet Skin textures are available
in the Sun for Kids range as a cream and
invisible mist, and the Sun Sports range
has invisible mists and a dry touch gel.
Sun care brands must balance the need for
protection with consumers’ desire to get a
tan. Nivea Sun Protect & Bronze aims to
provide both in a formulation that is said
to support the skin’s own natural tanning ability by using a plant extract called
Brands like Nivea and Lancaster are
harnessing new technology when formulating
sun care products.
glycyrrhetinic acid (GA).
Launching this March in Selfridges,
London, was Lancaster’s Tan Preparer
range which is designed to be used for
up to two weeks before sun exposure to
boost skin’s melanin. Tan Preparer Sun
Preparing Hydrating Water contains iso-quercetin, an antioxidant found naturally
in apples and ginkgo biloba, which is said
to increase the skin’s own melanin production and accelerate tanning, according
to the company.
The latest Lancaster launch ties in with
Mintel’s research showing the boundary
between sun care and skin care in Europe
is blurring due to the increased usage of
antioxidants in sun protection products.
In the year to June 2012, 29% of sun
care launches in Europe contained antioxidants compared to 23% globally.
Increasing premiumization will be a key
trend for European sun care brands as the
2013 summer season gets underway.•