Seal is used to add shine and can
be used in between styles to
help rejuvenate hair texture.
Lastly, Soy Paste is a pomade
that can be used to create
amazing texture and styles,” he
A New Spin
While pomades have
been around for years,
formulators are tweaking the recipes to create styling aids designed to appeal to the
needs of modern consumers.
“There is new sense of freedom in men’s grooming which
combines the best of the past with the promise of the future,”
added Bill Kochanski, brand manager for men’s grooming products at American International Industries (AII), parent of Woody’s
Quality Grooming. “Men’s grooming has seen a return to classic styling products, yet the trend allows for a re-interpretation
of the products’ composition. We can now merge the best of the
past with the discoveries of the present to create products that do
Redken’s Firm Grasp is texturizing clay that
dries to a matte finish and washes out easily.
more for the user.”
Woody’s says it has done just that with its new Headwax.
“We took classic ingredients and merged the old and new to
produce a product that retains its classic sensibility as it produces
results on a level beyond the obvious,” said Kochanski.
The first five ingredients of the pomade—petrolatum, mineral
oil, beeswax, paraffin and lanolin wax—provide for an“extraordi-
nary styling product but a product with exceptional conditioning
properties. Add to this our blend of aloe, ginger root, horsetail,
safflower and cannabis sativa seed oil and you have one powerful
conditioner for all hair types and conditions.”
For Kochanski, beeswax is the essential ingredient for any
“It’s a natural wax with exceptional hold and flexibility. The
styling properties of beeswax tame even the coarsest, curliest,
frizziest hair, keeping hair under control longer and rendering it
softer and shinier all day.”
Also designed for men is Redken For Men’s new firm grasp
texturizing clay, which glides on for easy molding and dries to
a matte finish, yet still washes out easily thanks to the brand’s
“Redken For Men firm grasp texturizing clay has instantly
Unique benefits with a sprayer
Available for your private label
Please contact Diana Ritch, Manager of New Customer Business 704-939-4329 www.eisolutionworks.com
TOPICAL SEMI-SOLIDS & LIQUIDS
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