EVONIK’S NEW PRODUCTS
PROTECT & RESTORE HAIR
•Evonik chemists are anticipating the
needs of hair care marketers by rolling out
a range of ingredients that are intended to
make consumers’hair look and feel better,
and easier to care for as well.
“Formulators want to protect and restore hair,” noted Anna Howe, applied
technology manager North America for
Howe explained that protection has
become a megatrend within the hair care
segment as more consumers expose their
hair to heat and color processes; especially
now that Baby Boomers are coloring more
gray hair than ever.
Abil Soft AF 300 is billed as a higher-performance, amino-silicone for conditioning rinses and intensive hair treatment
emulsions. In a test rinse formulation,
Abil Soft AF 300 outperformed market
standards aminopropyl dimethicone and
amodimethicone in both wet sensory assessment (detangling, wet comb, wet feel)
and wet comb-force measurements.
Abil Soft AF 200 is a new cost-efficient
alternative to standard amidodimethicone
for conditioning shampoos. In comparisons
with standard amidodimethicones in shampoo test formulations, Abil Soft 200 showed
superior conditioning effects (detangling,
wet comb, wet feel, dry feel) in sensory assessments, and a significant reduction in
wet comb force in laboratory measurements.
Antil CM 90 is a coconut-based thickener for general use in shampoo and body
In addition to protecting hair, these
new materials protect marketers’ profit
margin as well, according to Evonik.
“Customers want more creative financial solutions without giving up performance,” explained Howe, who said that
Abil Soft AF 300 may be used at concentrations as low as 0.3%, which can yield
significant cost savings.
She noted that Evonik launches 8-10
new products every year and has become
a key partner for many leading beauty care
I am a consultant in cosmetics based in the UK. I have been consulting for the last 10 years
since leaving Clairol and before that working for Unilever.
One of my specialist areas is hair coloring and I read your article “A Colorful History” in the
latest on-line edition of HAPPI.
The early days of coloring based on oxidative chemistry and (many) synthetic organic chemi-
LETTErS TO THE EDITOR
cals are interesting and a little unclear. What is clear, however, is that the early basis of Schueller’s
products was not PPD. Indeed the early name was “The harmless French hair dye company” (or
something similar). The main support for this being that the products did not contain PPD that he
believed to be dangerous (or at least that was the marketing position).
—Robert Hefford, Independent Cosmetic Advice Ltd.
Letters and emails to the editor are always welcome. To comment on anything that appears
in HAPPI or on Happi.com, send an email to Tom Branna, firstname.lastname@example.org
•Pilot Chemical Company, Cincinnati,
has acquired Mason Chemical Company,
based in Arlington Heights, IL. Together
the companies represent more than 100
years of successful family-based ownership and leadership as privately held businesses in the US, according to Pilot.
“Both Pilot, established in 1952, and
Mason, founded in 1968, are successful
Mason Chemical Company is a leader
in the development, registration and sale
of quaternary ammonium compounds and
related chemistries. The acquisition enhances Pilot Chemical’s household, industrial and institutional, personal care and oil
and gas product portfolios, strengthening
its offering by adding registered and nonregistered biocidal quats and tertiary amine
derivatives, according to the company.