attractive than private-label packaging.
Categories with little innovation or
new product introductions tend to be
easier for private label brands to compete. For example, 68% of shoppers
prefer private label brands in the over-the-counter medicine category. As less
innovation makes it easier for private
labels to imitate brand names in this
category, retailers are taking advantage
of printing “compare to” lines on their
packaging and noting the brand name
Data for The Checkout came from
a national survey conducted by Integer
and M/A/R/C during which consumers
were asked about their shopping attitudes, shopping behaviors, and economic outlook.
More info: www.integer.com
Fat’s Where the Money’s At
• So much for all those creams and lo-
tions—how about passing on that baked
potato or slice of cake? When most
American women aged 25 and older look
in the mirror, the majority can find one
or two things they would like to improve
about their appearance.
In fact, according to a new survey
of more than 1000 American women
More women are concerned with tummy bulge
than wrinkles these days, finds one survey.
commissioned by Syneron Medical,
fewer than one in ten women (8%) are
very satisfied with their current ap-
pearance. So what improvements on
the face or body ranked the highest on
women’s wish list today? Seven in ten
women admit they are most worried
about developing a tummy bulge now
and in the future (66%) as opposed
to long reigning champion—wrinkles
and/or fine lines—now (50%), and in
the future (57%).