SPLURGE OR SCRIMP?
THE SPA MARKET in the Big 5 report- ed mixed fortunes in the past 12 months. While it is always difficult
in this sector to gauge figures due to many
data companies not tracking spa in the same
way as they would other personal care categories, product innovation and launch pace
have been of a high enough standard to encourage one to think that the future is still
very much spa-led. But it could be said that
consumers today are finding it increasingly
hard to justify both the time and money that
go into regular spa attendance.
According to industry insiders, three quarters of French spas reported a turnover
increase in the past year and this was as a
result of good attendance in French hotels,
where many luxury spas are situated. There
is growth to be seen, though it has to be said
it is less pronounced than in previous years.
Home spa treatments continue to be
popular in France and this has been borne
out by some key launches such as a home
treatment product from Cinq Mondes that
promises deep exfoliation with a three
minute peeling mask that contains glycolic acid and complex natural AHA fruit
acids including organic grapefruit, lemon
and orange. Gel Masque Phyto-Peeling
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Fewer Europeans, it seems, are choosing the spa experience. Instead, they’re opting for
3 min is said to optimize cellular renewal
and smooth skin texture while leaving it
looking radiant. The subtle hesperides,
ylang ylang and vetiver fragrance, which
was created by Firmenich perfumer Jean-Pierre Béthouart, is also designed to benefit both body and mind.
French company Gatineau has developed a new exfoliant that is designed to
boost radiance and lighten the complexion.
Gommage Fondant Fraîcheur is a refreshing
and gentle scrub that is designed to provide
optimal exfoliation without irritating the
skin and helps to prevent dehydration by
retaining water in the skin.
With recent research finding that approximately 50% of European women have
oily skin and visible pores, Decléor has
decided to reformulate its Aroma Pureté
range in order to answer this skin type.
There are five new products designed to
treat, mattify and rebalance skin, including
Aromessence Ylang Ylang Serum, Aroma
Pureté Shine Control Oxygenating Fluid,
a 2-in-1 Oxygenating Mask, and a Ylang
Ylang Purifying Night Balm. To complement the new range, Decléor has developed
a new Matte and Pure Treatment, designed
to eliminate sebum and reinvigorate the
natural oxygenation of the skin, leaving skin
looking matte and clean.
Although no data company in Germany
tracks the spa market, there is still some confusion between what is viewed as traditional
spa going and overall wellness, which is the
word the Germans often use instead of spa.
Lutz Hertel who is the president of industry trade body DWV, or Deutsche Wellness
Verband, comments on this: “The words
wellness and spa still have no real connection with each other in Germany meaning
that actual spas tend to focus on the physi-cal/beautifying aspects of a treatment while
most consumers associate wellness with
general health and well-being—as well as
the standard of one’s general quality of life.”
Therefore, the words“wellness” and“spa”
in Germany can become easily confused and
interchangeable, leaving consumers slightly
nonplussed about the category. Despite the
confusion, a recent article by a spa magazine
in Germany stated the following facts, which
would seem to prove the category’s popularity. According to research for ISPA, Germans
visit a spa five times a year and day spas are
the most popular spa type. Day spa numbers
have increased in Germany during the past
12 months so this would appear to hold true.
Other facts from the research are that 70% of
Germans visit spas for a massage treatment.
Those who prefer facial treatments will often