Modern skin care formulations feature a hint of tint,
anti-aging benefits and a pop of SPF.
Melissa Meisel • Associate Editor
SPF VALUES in skin care are almost as common these days as buzzwords such as anti-aging, acne-fighting or non-come- deogenic. With the dangers of UVA/UVB radiation and busy
schedules featuring outdoor activities, many consumers would
rather skip a layer of sunscreen and have sun protection already
mixed into their face or body formulations. Add the trend of BB
creams and perfecting primers, and the skin care category—once
composed of facial cleansers, toners, moisturizers and serums—
is growing with a new batch of hybrid SPF products that offer
multi-purpose usage with the look of a foundation and the feel
of a luxury serum.
This new school of hybrids adds a competitive edge to the
R&D race, as sales of skin care as a whole—including body anti-aging, facial anti-aging, facial cleansers and facial moisturizers—in food, drug and mass-market outlets (excluding Walmart)
rose 2.5% to $2.27 billion for the 52 weeks ended Feb. 19, 2012,
according to data from SymphonyIRI Group, a Chicago-based
market research firm. Sales of facial moisturizers alone rose 5.9%
to $268.4 million.
Skin care sales surged in the prestige beauty sector last year,
according to The NPD Group, Port Washington, NY. Since 2000,
anti-aging facial skin care has grown to account for 63% of prestige facial skin care or $1.5 billion—a 17% increase over 2010.
Mintel Beauty & Personal Care found that the number of new
US face care products that provide UV protection in 2011 rose to
19% of total launches, up from 13% in 2008. Many of these lotions include antioxidants to increase the skin’s defenses from the
sun’s damaging effects.
According to In-Cosmetics event director Lucy Gillam, the
new surge in face care products containing UV protection is a
positive progression for a cosmetics industry that has been fixated on self-tanning products for the past 60 years.
“It seems that our pursuit to look and remain youthful has
finally caught up with our obsession of having a tan,” she said.
BB creams—those multi-functional products that combine
the functionality of primers, SPF and moisturizers, along with the
anti-aging benefits of skin serums—have grown significantly in
sales in the past several months, according to NPD. In fact, in the
12 months ending March 2012, BB creams sold in US department stores generated sales of nearly $9 million. There is even a
buzz about the next
level of this type of
product, CC creams,
which offer more
“About half of all
beauty shoppers are
sitting on the fence,
saying they may or
may not buy BB creams
in the future. Why does
that matter? Almost
7 in 10 BB cream purchasers have replaced
BB creams are big in both
mass and prestige brands.