Top Nanox, which soon became the best-selling brand in the
category. Last month, Lion introduced Top Hygia, a super-concentrated liquid laundry detergent that is said to prevent
the growth of bacteria and odors on clothing by enhancing its
The company noted that sales of premium toothpaste are
rising as Japanese consumers age and recognize the importance of oral care. Specifically, sales of the Dentor Systema
brand series, which contributes to the prevention of periodontal disease, are continuing to expand rapidly and have recorded annual average growth of 16% since they were launched in
1997, according to the company.
Within beauty care, demand for antiperspirants and deodorants rose, reflecting electric power conservation measures
and the hot weather during the summer. Similarly, due to the
effects of the norovirus epidemic, incidents of food poisoning
and other factors, demand rose for hand soaps and disinfectants. Sales of shampoo rose slightly, but sales of hair treatments and men’s hair preparations declined. Within the beauty
care business, Lion is focusing especially on hand soaps and
antiperspirants and deodorants.
Household cleaner sales rose due to growing demand
for toilet cleaners, a market marked by several new product
launches. Lion expanded its lineup of dishwashing detergent
products too, with the introduction of improved Charmy Crysta
automatic dishwasher detergents were favorable. Meanwhile,
sales of toilet cleaners received a big boost with the launch of
Look Mame-Pika Toilet Cleaner, which Lion says makes it easy
to clean with a “quick wipe” of toilet paper.
Sales of industrial and institutional cleaners were flat, due
to a decline in production as a result of the Earthquake, flooding in Thailand and a stagnation in exports caused by the appreciation of the yen.
This year, Lion reorganized its health care and household
businesses into one Health and Home Care business, to combine all the strengths in these businesses.
Brands include Ekos soap, hair care and oils; Natura Faces,
Aquarela and Una makeup; Chronos skin care, Natura Naturé
baby care, Vitaplant hair care; Natura fotoequilibrio sunscreens;
Comments: Sales rose 8.9% last year and net income was
up 11.7%. The company notes that during the past five years,
Natura has nearly doubled sales and its consultant base. The
company’s 1.4 million consultants serve nearly 100 million
consumers. Last year, the company made its biggest investment ever, when it spent more than $210 million to expand
production, develop logistics and improve technology.
Natura estimates that the size of the cosmetics, fragrances
and toiletries market it operates in was worth $65 billion last
year (compared to $63 billion for the US) and had a CAGR of
11.4% from 2006 to 2011. Or, to put it another way, the markets in which Natura operates represent 15% of the global
CF&T market and have a growth rate more than two times
that of the overall market.
How is Natura growing so quickly? One reason is consumer loyalty. Natura is the preferred brand by 47% of
Brazilians. What’s more, Natura is among the three most
preferred brands in Argentina and Peru.
For the first quarter of 2012, sales rose more than 6% to
nearly $740 million. Brazil accounted for nearly 90% of sales.
11.GLAXOSMITHKLINE United Kingdom
Sales: $2.7 billion
Key Personnel: Andrew Witty, chief executive officer; Simon
Dingemans, chief financial officer; Emma Walmsley, president, consumer healthcare worldwide.
Sales: $3.3 billion
Key Personnel: Antônio Liz da Cunha Seabra, co-chairman,
founder; Pedro Luiz Barreiros Passos, co-chairman; Guilherme
Peirão Leal, co-chairman; Alessandro Giuseppe Carlucci, chief
executive officer; Roberto Pedote, executive vice president, finance; Lucilene Silva Prado, executive director, legal affairs; José
Vicente Marino, business vice president.
Major Products: Cosmetics, fragrances and personal care.
Major Products: Oral care—Aquafresh, Biotene, Dr Best,
Macleans, Odol and Sensodyne; Denture care—Polident,
Poligrip and Corega.
New Products: Sensodyne Repair & Protect.
Comments: GSK is one of the world’s leading pharmaceutical
companies with corporate sales of nearly $44 billion last year.
Oral care product sales rose 8% last year, due in large part
to the success of the Sensodyne brand, which grew 16%, driven
by the launch of Sensodyne Repair & Protect, and the brand’s
ongoing roll-out in emerging markets. Denture care sales were
up, thanks to double-digit gains in emerging markets, as well as
growth in Japan and the US, according to the firm.
In October, 2011, Emma Walmsley was named president,