This month, Ümit Sbasi, who had been responsible for
emerging markets for nearly a year, left Beiersdorf to pursue new
opportunities. He was replaced by Stefan De Loecker, corporate senior vice president for the Near East region, and Patrick
Kaminski, corporate senior vice president for the Far East.
Sales: $4.2 billion
Key Personnel: Bernard Arnault, chairman and chief executive
officer; Antonio Belloni, group managing director; Pierre Godé,
vice chairman; Nicolas Bazire, development and acquisitions; Ed
Brennan, travel retail; Chris de Lapuente, Sephora; Jean-Baptiste
organic revenue growth stood at 9% in the first quarter of
2012. Christian Dior continued to benefit from demand for its
leading perfumes J’Adore, Miss Dior and Dior Homme. Skin
care and makeup sales also contributed to this strong performance, thanks to the growth of Dior Prestige and Dior Addict.
Guerlain’s new perfume, La Petite Robe Noire, had an excellent launch and the skin care range Orchidée Impériale continued its strong growth across the world. Givenchy benefited
from the performance of its new Very Irresistible product and
new marketing campaign. Benefit and Make Up For Ever recorded remarkable growth, according to LVMH.
Sales: $3.6 billion
Major Products: Perfume, makeup and skin care. Brands include
Christian Dior, Guerlain, Givenchy, Kenzo, Benefit, Fresh, Acqua
di Parma, Parfums Loewe, Fendi and Pucci.
New Products: Dior—La Petite Robe Noire and Dahlia Noir fragrances and Dior Addict lipstick, Capture One Essential skin care;
Guerlain—Rouge Automatique lipstick; Kenzo—Madly Kenzo
Eau de Parfum; Benefit—They’re Real mascara, Hervana blush,
Ultra Plush lipgloss and B.right skin care.
Key Personnel: Masazumi Kikukawa, director, executive officer
and executive general manager of health and home care products.
Major Products: Oral care, skin care, beauty products, toiletries,
fabric care, home care and household cleaners.
New Products: Top Hygia detergent, Look Mame-Pika toilet
cleaner, Clinica Enamel Pearl toothpaste, Clinica Flat Cut and
Clinica 3D Cut toothbrushes.
Comments: Sales of perfumes and cosmetics rose 4% last year,
but corporate sales soared 16% to nearly $33 billion—proof that
luxury made a big comeback in 2011.
Within the perfumes and cosmetics business, fragrance accounted for 49% of sales, followed by cosmetics 34% and skin
care products 17%. By region, Europe (excluding France) accounted for 37% of sales, followed by Asia (excluding Japan),
22%; other markets, 16%; France, 10%; US, 9%; and Japan, 6%.
All of the brands played a part in the strong momentum of the
Asian and American markets. Europe, despite the uncertain environment at the end of the year, also contributed to their growth.
By brand, the Parfums Christian Dior brand continued to
excel, led by strong demand for J’adore, which was once again
the leading female perfume in France in 2011 as well as the
record-setting launch of Dior Addict lipstick. Guerlain sales
were boosted by demand for Shalimar as well as the success
of Orchidée Impériale. Guerlain expanded its distribution by
opening new boutiques in France, the Middle East and China.
At Parfums Givenchy, the new women’s fragrance, Dahlia
Noir, launched in the second half of the year, enjoyed a promising start. Benefit made a very successful debut in Brazil.
For the first quarter of 2012, sales of fragrances and cosmetics rose 12% to nearly $1.2 billion. In perfumes and cosmetics,
Comments: Sales of consumer products fell less than 1% last
year, as Lion’s consumer product business felt the effects of
the Great East Japan Earthquake. Specifically, oral care and
laundry detergent sales slipped due to the difficulty in procuring raw materials following the natural disaster.
Still, Lion maintains it is the No. 1 player in Japan in three
categories (toothpaste, toothbrushes and liquid hand soap)
and the No. 3 player in laundry detergent, fabric softener
and dishwashing detergents. Now, Lion is implementing its
V-1 Plan, which is focused on achieving qualitative growth in
domestic businesses and developing new business value. That
means launching new high-value-added products in growth
categories such as oral care and liquid laundry detergent and
Following the earthquake, Lion worked to launch and
nurture brands that offer the benefits of“health, comfort and
environmental-friendliness.” For example, in oral care, sales
of Dentor Systema toothbrushes and Dent Health and Hitect
value-added toothbrushes rose, while in beauty care, a reformulated Ban antiperspirant proved popular.
Within fabric care, Kaori to Deodorant No Soflan Aroma
Rich fabric softener rose. During the year, Lion introduced an
enhanced version of its super-concentrated liquid detergent