Comments: In 2011, corporate sales rose 4% to $15.2 billion and
net income rose more than 9% to $2.9 billion.
To deliver accelerated growth, RB is focusing on six of the
world’s highest growth geographic clusters of consumers. These
are built around the emerging markets of Brazil, Russia, India,
China (BRIC), as well as Africa and the Middle East.
To maintain that focus, the company recently reorganized its operations into three sections: ENA (North
America, Central Europe, Northern Europe, Southern
Europe and Western Europe); RUMEA (Russia &
CIS, Middle East, North Africa and Turkey and Sub-Saharan Africa) and LAPAC (North Asia, Southeast
Asia, Australia & New Zealand and Latin America).
Why the new emphasis? RB expects emerging markets to account for 50% of revenue by 2016—up from
42% in 2011. Prior to this reorganization, the company
noted that 36% of its management was focused on
the six billion consumers in emerging markets, versus
64% focused on the 900 million consumers in developed markets.
To further grow in India, in April, 2011, RB spent
about $730 million to acquire Paras, a privately-owned Indian company with a portfolio of leading Indian over-the-counter health and personal
care brands. But in February 2012, RB agreed to
sell the Paras personal care brands to Marico
Ltd., one of India’s leading consumer products
companies, for an undisclosed amount.
Nearly a year ago, in September, Bart Becht, chief executive
officer at RB for 16 years, left and ultimately joined Coty. Rakesh
Kapoor, a 25-year veteran of RB, replaced Becht.
By product category, 2011 health care sales increased 37% to
$5 billion or, on a like-for-like basis, +8%. In health care, the result
was driven by very good growth for Nurofen, Mucinex, Strepsils
and Gaviscon, boosted by such new initiatives as Strepsils Warm
and Mucinex Fast Max, products that are outside of HAPPI’s realm.
In personal care, Dettol continued to post good gains in both developing markets, and in Europe, where the continued roll-out
of the No-Touch Hand Soap System has been very encouraging,
the company said.
In the skin care category, Reckitt Benckiser launched Clearasil
Perfecta Wash. The new automatic face wash dispenser uses a sensor to dose out the perfect amount product when the consumer
places her hands underneath the unit. Clearasil PerfectaWash
Automatic Face Wash Dispenser & Refills includes two variants—Superfruit Splash and Soothing Plant Extracts. Both are
formulated with maximum strength acne medication (2% salicylic acid). The Superfruit Splash formula features raspberry and
cranberry extracts, Soothing Plant includes ingredients that are
known to calm and help reduce redness. The refills are also available for purchase individually.
Fabric care sales fell 5% to $2.4 billion, due to continued
weakness in laundry detergents and fabric softeners in Southern
Europe. The Group continues to invest aggressively to protect the
market position of Vanish against other competitor launches and
intensive promotional activity. As a result, market share trends
a r e improving, according to the company.
Surface care sales rose 3% to nearly $2.3 billion. There
was good growth in Dettol/Lysol and Veja, with a strong
result for Harpic being boosted by Power Plus and Max
Power toilet liquids.
Home care sales increased 5% to $1.9 billion. In air care, the result was supported by
the launch of Air Wick 100% natural propellant spray and Air Wick Freshmatic Odour
Finally, sales of dishwashing products
rose 3% to $1.4 billion. The performance
was led by the continued success of Finish
Quantum and All-in-1.
The company noted that 71% of 2011
sales came from its 19 Powerbrands—but
that’s down from 73% in 2010.
For the first quarter of 2012, sales rose 4% to
$3.7 billion. Home care sales rose 1%, hygiene
sales rose 5% and health care sales were flat. Clearasil Perfecta Wash Automatic
Face Wash Dispenser.
Sales: $12.1 billion
Key Personnel: Rakesh Kapoor, chief executive officer; Heather
Allen, executive vice president, category development; Freddy
Caspers, executive vice president, LAPAC; Liz Doherty, chief
financial officer; Amedeo Fasano, executive vice president, supply; Rob de Groot, area executive vice president, ENA; Salvatore
Calzzone, area executive vice president, RUMEA; Gareth Hill, senior vice president, information services; Simon Nash, senior vice
president, human resources.
Major Products: Household and personal care products. Brands
include Vanish, Calgon, Woolite, Lysol, Dettol, Cillit Bang, Harpic,
Air Wick, Mortein, Dettol, Veet, Clearasil.
New Products: Air Wick 100% natural propellant spray and Air
Wick Freshmatic Odour Detect, Paras Pharmaceuticals (
acquisition), Veet Easy Wax Roll-On and Lysol No-Touch Kitchen System.