a plant to produce deodorants in India, which will also cater to
export demand. Unilever currently imports a large portion of
deodorants as aerosols. The new manufacturing plant will thus
provide Unilever a huge cost advantage, according to observers.
For the first quarter of 2012, sales rose 8.4% to $15.8 billion.
Personal care sales rose 10.4% to nearly $5.6 billion driven by
the success of Dove Nutrium Moisture shower gels and the roll-out of Dove Men+Care. Sales of Lifebuoy rose, helped by the“ 10
seconds germ-kill” campaign and the introduction of Lifebuoy
Clini-Care10 in India. Radox performed well in the UK, helped
by the success of the men’s range. The launch of Simple in the
US and a strong performance from Fair & Lovely helped drive
growth in face care, although Pond’s had a slow start to the year
as Unilever transitioned to the new Age Miracle and Flawless
White ranges. Vaseline sales were up, helped by the continued
rollout of Essential Moisture hand and body range which is now
in 14 markets.
Hair care benefited from the rollout of Unilever brands into
new markets and strong innovation performance. Tresemmé
growth is being driven by the success of the launch in Brazil and
the new split ends range. Dove Damage Therapy continues to
perform well and the premium Style and Care styling range has
just been introduced in the US. Clear is growing rapidly across
Asia and Latin America, driven by the success of the 2011 relaunch. Axe hair is now being rolled out across Europe with good
Double-digit gains for Dove helped propel deodorant sales.
The category should get another boost from the rollout of Rexona
Maximum Protection to new markets. Oral growth was driven by
market development activities and trading up through premium
innovations, such as the recent introduction of Signal Sensitive
Expert in France. The recent oral launches into new markets including Pakistan, Sri Lanka and Thailand, are progressing well.
Home care sales rose 10% to nearly $2.9 billion. Robust
laundry growth reflects Unilever’s ongoing focus on improving
the quality of its products, impactful advertising and sustained
delivery from key innovations, such as Omo with built-in pre-treaters, according to the company. White space launches also
contributed with successful launches of Comfort fabric conditioners in Australia, New Zealand, South Africa and the Philippines.
Household cleaners benefited from the rapid growth of
Sunlight hand dishwash products in South Asia and South East
Asia, the success of the Domestos Toilet System range and the
introductions of Domestos in Argentina, Pakistan and Sri Lanka
and Cif in China.
In the US, Unilever acquired the rights to the Simple brand of
personal care products.
Sales: $28.2 billion
Key Personnel: Jean-Paul Agon, chairman and chief executive
officer; Laurent Attal, executive vice president, research and
innovation; Jean-Philippe Blanpain, managing director, operations; Nicolas Hieronimus, managing director, L’Oréal Luxe;
Jean-Jacques Lebel, president, L’Oréal Consumer Products
Division Worldwide; Brigitte Liberman, worldwide president,
L’Oréal Active Cosmetics Division; Marc Menesguen, managing director, strategic marketing department; Christian Mulliez,
executive vice president, administration and finance; Alexandre
Popoff, managing director, Latin America Zone; Sara Ravella,
managing director, corporate communications, sustainable development and public affairs; Frederic Rozé, managing director, North America Zone; Geoff Skingsly, managing director,
Africa, Middle East Zone; An Verhulst-Santos, general manager,
L’Oréal Professional Products Division; Jerome Tixier, managing
director, human resources; Jochen Zaumseil, managing director,
Asia Pacific Zone.
Here’s the summer color lineup from Essie, one of L’Oréal’s newest acquisitions.