sales at $335 million.
Color cosmetics from Maybelline and Sally Hansen made the
top 10 in SymphonyIRI’s list of 2011 New Product Pacesetters
(non foods)—Maybelline Volum’Express Falsies mascara at $46.5
million, Sally Hansen Salon Effects nail color at $41.8 million and
Maybelline Fit Me foundation at $36.2 million.
“The Pacesetters of today, having beaten the new product
odds regardless of a difficult and complex environment, are truly
remarkable,” said Larry Levin, executive vice president, consumer
insights, SymphonyIRI. “It all begins with really listening and responding to consumers. Those manufacturers that are taking the
time to gain an intimate knowledge of the needs and wants of
their consumers are cracking the code on true innovation.”
Today’s cosmetic consumers are looking for on-trend colors that
are runway inspired as well as sported by their favorite actress,
model or musician. According to Mary Kay makeup artist Virginia
Linzee, New York, “Due to so much visual access to what the elite
are wearing in the fashion and celebrity worlds, shoppers are
looking for ways to easily replicate the chicest looks to help them
feel a part of that ‘untouchable’ world. Being on-trend helps the
everyday shopper feel more sophisticated and special through a
trickle-down effect. Beauty inspiration is pulled from everything
from past icons to current street trends. Celebrities look to the
runways to inspire their red carpet looks and then many shoppers
look to celebrities to inspire their own looks.”
Linzee continued, “If a fashion designer sees a gorgeous-
colored cheek in a Renoir painting or a beautiful lip color that
their favorite singer is wearing, they’ll pull these aspects into the
makeup for their shows. If a celebrity sees a gorgeous pink lip or
cat eye on the runway, they might mimic an aspect of that look.
If then a woman picks up a magazine and checks out the latest
red carpet looks and falls in love with so-and-so’s eye makeup
and buys the products to replicate that look, she can feel like a
Sonia Kashuk, creator of Sonia Kashuk Beauty, sold exclu-
sively at Target, told HAPPI that for Fall 2012, mighty makeup is
back in style.
“It’s all about a powerful, defined face,” she said.“My favorite
look for this season is a strong mouth, made wearable with rich
reds and deep bordeauxs …jewel tones are also in, especially on
the eye, whether it’s a soft sweep of color or metallic smoky eye.
The last big trend we’ll see for fall is a play on textures and fin-
ishes for the skin.”
Petra Strand, creator, Pixi Beauty (also big at Target), Los
Angeles, sees the reverse—that trends are fleeting but corner-
stone SKUs stand the test of time.
“Today’s shopper is incredibly knowledgeable and makeup
savvy,” she told HAPPI. “She is willing to somewhat overlook
trends to rather find the things that really works wonders for
her. She is ready to experiment but once she finds what products
really work on her, she sticks with it!”
Besides having staying power in a woman’s makeup arsenal,
products have to treat the skin right—an issue more in the fore-
front for 2012.
Face Time Nude makeup has never been more now—and the largest canvas to color is the face. AccordingtoNapoleon Perdis, founder and CEO, Napoleon Perdis Cosmetics, Hollywood, CA, “Not only is a neutral palette a very wearable, safe directionforthe colorshy, it’sso ntrend.” The hero f his new Nude Bar ange is Off Duty Tinted Moisturizer, a hydrating tint that’s
a matrix of three different
flesh-toned hues and skin-nourishing
encapsulated glacier water, gingko biloba,
chamomile and green tea extracts to help create
a natural glow, Perdis told HAPPI.
“It’s the lightest base in my line and is perfect for that no-
makeup look and for foundation phobes,” he explained. “As it’s
laced with nourishing ingredients, it also makes a great tinted
primer to improve skin tone, finesse your foundation finish and
help it last longer.”
Perdis is also set to launch a true “skinnovation,” The One
Concealer. It’s a skin corrector that camouflages imperfections
with a medium-coverage cream concealer that syncs with just
about every skin tone.