and foremost, we always knew that an at-
omizer would not be a part of our design—
as we grew up with the memories of our
grandfathers and fathers ‘splashing’ on co-
logne. We sought out a bottle, which would
pass on that same manly experience to the
modern man. Just as the sailors splashed on
Old Spice coming off the boats to flirt with
women, Moonshine shares that same tradi-
tion with a modern twist.”
Moonshine is available at independent
boutiques, and therefore, unique secondary
packaging remains an important element in
For Styles for Less, a 1.7oz bottle keeps the price point of
Crush in line with customer expectations.
EastWest executives opted for a
smooth pine exterior display box and
a rugged burlap sack that protects and
“hides” the spirit, according to Moore,
who told HAPPI that the firm’s first female
scent, Speakeasy, would be available
sometime this month.
Moore recognizes that packaging is
part and parcel to creating a unique experience for the fragrance customer.
“We always wanted to create a pack-
aging that was on par with the out-
standing quality of our fragrance,” he
said. “Every element—including design,
packaging, and fragrance are carefully
considered to give the final user the
most authentic experience.”•
EyE CatChing DESIGNS
Here’s a look at recent launches that caught our editors’ attention for their unique bottle and packaging design.
• This 2012 ICMAD-CITY Award winning It’s Me package from the
House of Jacomo (below) was inspired by the most famous smartphone—the iPhone. The women’s fragrance is offered in white, while
the men’s is housed in a black version. Both have an integrated pump.
• The trademark Marc Jacob
bottle dons on a beloved iconic pattern—polka dot—in his new scent,
Dot, which rolled out last month.
The red tinted glass bottle (right)
features an oversized butterfly inspired cap with a collar wrapped
in gold. Rounded-shape butterflies
with a pearl detail adorn the bottle.
The polka dot pattern and butterfly
theme are carried through to the secondary packaging.
• Inspired by late night culture, the sexy allure of glowing neon lights
and graffiti printed masterpieces from pop artists like Stephen Sprouse,
FCUK’s Late Night bottle (below) speaks volumes. The design incorporates signage, symbols and typography that screams “Vegas Baby!”