Assists Those In Need
• FRANCE: The Naturex Foundation
is an independent entity with its own
resources, which supports in particular
education, medicine, and basic necessities in communities from which Naturex
derives plant materials, outside of any
The Naturex Foundation aims to improve the living conditions of communities
where Naturex sources its raw materials.
The projects currently being undertaken
are generating good results.
In Morocco, the Foundation supports
the E.M.A. (Enfance Magreb Avenir) association, which works to provide educational support for young disadvantaged
people. The next stage of the partnership is to renovate the sport facilities of a
school that educates 1500 junior students.
In India, the inhabitants of Dehra
Dun live below the poverty threshold.
Conducted with Agrisud, a Naturex project allowed the installation of new farms
and strengthened the local resources for
people. More than one hundred growers benefit from the strengthening of
their farmers’ co-op (material dotation and training courses). Lemon grass
growers are supported by advisers and
benefit from demonstrations that help
to promote good farming practices. The
success of this operation has led to a
similar project in the neighboring area of
Panchayat de Masraspatti. This operation
targets four villages and the aim is to establish new farms by the end of the year.
Other Naturex projects in Morocco
and Peru started in 2008.
More info: www.foundation.naturex.com
Make Up in Paris
• FRANCE: The total number of visitors
to third edition of Make Up in Paris was
up 13% over the 2, 100 who attended the
previous year’s event. The number of foreign visitors has skyrocketed with a 45%
increase over 2011, according to show organizers. Overall, more than 40 countries
were represented this year compared to 29
The next MakeUp in Paris show will be
held June 20-12, 2013 at the Carrousel du
More info: www.makeup-in-paris.com
Fujifilm To Expands Cosmetics
• JAPAN: Fujifilm Corp. plans to ramp
up foreign sales of cosmetics products, entering new markets in Asia and
Europe this year, according to reports
from The Nikkei.
Fujifilm Holdings Corp. plans to
start selling its Astalift skin care line and
other offerings in South Korea, Vietnam,
Indonesia, Russia, Germany, Spain and
Italy. It has been selling in the Chinese
market since last year.
A new brand geared toward younger
customers and set to debut in Japan later
this month will eventually be marketed
abroad as well.
Revlon Taps Leading Makeup
Artist in Middle East
• UNITED ARAB EMIRATES: Revlon
has appointed Basma Masri as its new
makeup artist and brand ambassador for
the Middle East.
“Revlon is a name synonymous to
beauty, glamour and quality. These are
words that define what beauty means to
me and so becoming Revlon’s Middle East
Makeup Artist and Ambassador is an honorable role that I am very keen on fulfilling,” said Masri.
Silab Goes Mobile
• FRANCE: A few months after the
launch of its new website, Silab has rolled
out a mobile version of the site.
Designed for smartphone and digital
tablet users, visitors to m.silab.fr will have
quick, direct access to company information, news and products as well as job and
training offers. In one click, visitors can
add the shows and events in which Silab
participates to their Microsoft Outlook,
iCal or Google calendars/agendas.
In addition, the site contains a contact section to send messages, dial numbers directly and find installations in
France by location. Plus, Silab QR codes
are integrated into communication media for direct access to the company’s
mobile website, product performance or
More info: m.silab.fr
Participates at Rio+ 20
• BRAZIL: From June 13-22, thousands
of events were held in the lead-up to and
during Rio+ 20, the UN Conference on
Sustainable Development including more
than 500 official and side events at the
Riocentro Convention Center.
Dr. Fred Zülli, managing director of
Mibelle Biochemistry, Switzerland was invited to talk and discuss about sustainable
sourcing of raw material for the beauty
Mibelle Biochemistry’s Fred Zülli talks at Rio+ 20.
industry. In particular the company’s
PhytoCellTec technology has been detected as an eco-breakthrough in natural
cosmetics ingredients as it allows cultivation of plant stem cells. On one side, these
plant stem cells contain the most active
molecules, which have shown excellent
benefits on skin. And on the other side,
they can be used in cosmetics without
harming the environment.
In addition, Dr. Zülli participated in
the session on “Limiting Environmental
Impact of Cosmetics.” The group was moderated by Joppe Cramwinckel, WBCSD.
Other panelists included Paul Artaxo,
University of Sao Paulo; Jeroen Douglas,
Solidaridad Latin America; Alfredo Cabral,
Vertica Business Consultancy; Bernado
Roehrs, Agroamerica, Guatemala; and
Rodrigo Somogyi, Ecofratas, Brazil.
More info: www.mibellebiochemistry.com•