Sales: $1.1 billion. Net income: $40 million for the year ended
June 30, 2011.
Key Personnel: E. Scott Beattie, chairman, president and chief
executive officer; Joel B. Ronkin, executive vice president and
general manager, North America; Dirk Trappmann, executive vice
president and general manager, international; Kathy Widmer,
executive vice president and chief marketing officer; Stephen J.
Smith, executive vice president and chief financial officer; Pierre
Pirard, executive vice president, product innovation and global
supply chain; Oscar E. Marina, executive vice president, general
counsel and secretary; L. Hoy Heise, executive vice president and
chief information officer.
Major Products: Elizabeth Arden skin care, color and fragrance products; Prevage skin care; Fragrances—Britney Spears,
Elizabeth Taylor, Mariah Carey, Taylor Swift, and Usher; the designer fragrance brands of Juicy Couture, Alberta Ferretti, Alfred
Sung, Bob Mackie, Geoffrey Beene, Halston, John Varvatos, Kate
Spade, Lucky Brand, and Rocawear; and the lifestyle fragrance
brands Curve, Giorgio Beverly Hills, and PS Fine Cologne.
New Products: Justin Bieber, Nicki Minaj, Ed Hardy, True
Religion and BCBG Max Azria fragrances (licenses).
Comments: Bieber Fever? Elizabeth Arden’s got it, as well as
a thing for Nicki Minaj. Last month, the company acquired the
fragrance licenses for both recording stars for an undisclosed
amount. What also wasn’t disclosed is how profits from sales of
Bieber fragrances will be distributed. Give Back Brands, the company that held the Bieber license, was a non-profit organization
that distributed its profits. Clearly, Elizabeth Arden acquired the
Bieber license to make a buck or three.
Someday, the first fragrance from Bieber, debuted in Spring
2011 and became the No. 1 women’s fragrance launch of 2011 in
US department stores, according to NPD Group, Port Washington,
NY. The second fragrance, Justin Bieber’s Girlfriend, is currently
launching in US department stores. Nicki Minaj, an R&B/hip hop
artist, will launch her first scent in US department stores this fall.
The Bieber and Minaj license acquisitions came one month
after Elizabeth Arden acquired the licensing rights to Ed Hardy,
True Religion and BCBG Max Azria
For the nine months ended March 31, 2012, Elizabeth Arden’s
sales rose 5.5% to $972.7 million and net income jumped 51% to
$35.5 million. According to E. Scott Beattie, the company’s results
were in line with expectations. In the coming months, Elizabeth
Arden will roll out new packages and product formulations as
part of its brand repositioning.
Palm Desert, CA
Sales: $1.1 billion (estimated) for personal care products.
Corporate sales: $1.5 billion.
Key Personnel: Bill Guthy and Greg Renker, co-founders and
co-chairmen; Kevin Knee, vice chairman and chief financial officer; Ben Van de Bunt, chief executive officer; Lenny Lieberman,
chief creative officer.
Major Products: Cosmetics and personal care brands including Proactiv, Principal Secret, Youthful Essence, Sheer Cover,
Meaningful Beauty, Natural Advantage, In An Instant, Wen by
Chaz Dean, Scalp Med, Dr. Evans Cosmeceuticals.
New Products: X-Out acne treatment, Wen Summer Mango
Coconut Cleansing Treatment. To be launched: Supersmile oral
Comments: Privately-held Guthy-Renker is the leader in direct
response television. The company markets a wide array of personal care products, led by Proactiv, the skin care line for teens,
which is said to have annual sales in the neighborhood of $800
Last year, G-R rolled out X-Out, a new concept in fighting
acne from Katie Rodan and Kathy Fields, the same duo behind
Proactiv. X-Out is billed as a one-step acne treatment that“gets