Pine-Sol cleaner and Burt’s Bees personal care products.
More specifically, cleaning sales dipped less than 1% to
about $1.6 billion. In addition to Pine-Sol gains, Clorox Clean-Up Cleaner with Bleach, Clorox disinfecting bathroom cleaners
and Clorox Disinfecting Wipes also provided a sales lift. These increases were partially offset by lower shipments of laundry additives due to category softness; and lower shipments of Tilex mold
and mildew remover.
To focus on its strategic businesses, the company sold its auto
care unit and cut $100 million in costs. Clorox has recorded $100
million or more in savings every fiscal year since 2003. At the
same time, Clorox rolled out 15 new products and/or packaging
sustainability improvements and impacted a cumulative 16% of
the portfolio in 18 months, which is ahead of its goal of 25% by
Looking ahead, Clorox expects fiscal 2013 sales to rise 2-4%
due to continued market share and category momentum. In 2013,
Clorox will celebrate its 100th anniversary.
Now part of Sealed Air
Sales: $2.5 billion (estimated) for I&I products. Corporate sales:
Key Personnel: William V. Hickey, president and chief executive officer; Pedro Chidichimo, president, institutional and
laundry; Warren Kudman, chief information officer; Jean-Marie
Deméautis, vice president, marketing; Yagmu Sagnak, vice president, emerging markets
Major Products: Cleaning and hygiene solutions and services that
are used in commercial, institutional and industrial facilities. The
company operates in six categories: food service, food processing,
floor care, restroom/other housekeeping, laundry and industrial.
Brands include Complete, ShowPlace, SnapBack, Virex, Alpha HP,
G-Force, Crew, Soft Care, Good Sense, Endbac, Signature, J-Fill,
Taski, Jonmaster, Suma, DuBois, Dify and Divermite. In addition,
the company owns other well-known brands such as Butcher’s,
Johnson Wax Professional, U.S. Chemical, Drackett Professional
and PurEco Certified Green Products (Europe), as well as the
Greenguard-certified Healthy High Performance Cleaning program (includes products, tools and procedures).
New Products: Proteus Activator washing system, Dry Foam
Carpet Care System, Taski by Diversey Swingo XP, SmartDose.
Comments: Sealed Air Corp., Elmwood Park, NJ, entered the industrial and institutional cleaning category with its $4.3 billion
acquisition of Diversey, which closed in October 2011.
Sealed Air cleared the air immediately, by putting its own
people in the top spots and reorganizing the corporation into
• Food & Beverage—Combines legacy food packaging and
food solutions businesses with Diversey’s food and beverage
• Institutional & Laundry—Represents the legacy Diversey
business serving institutional and industrial end-users such as
food service providers, lodging establishments, building service
contractors, building managers and property owners, retail outlets, schools and health care facilities.
• Protective Packaging—Combines legacy protective packaging, shrink packaging and specialty materials businesses.
There is also an“other” category, which includes Sealed Air’s
legacy medical applications business and new ventures.
For the fourth quarter of 2011, the first quarter that Sealed
Air competed in the I&I space, Diversey’s sales were nearly $796
million. For the first quarter of 2012, sales fell 2% to $751 million.
“Diversey segment sales were less than planned in the quarter due to ongoing weakness in Europe and the timing of specific
customer orders in North America. We expect to see a more normalized order pattern in North America in that segment through
the balance of the year,”said William V. Hickey, president and chief
executive officer. “While we remain cautious about any European
economic improvement, we are encouraged by high single-digit
percent sales growth in developing regions and strong customer
reception of our solutions resulting from our growth programs.
We have built a strong foundation for growth across all of our
businesses when Europe does recover.”
14.CHURCH & DWIGHT
Sales: $2.2 billion for household, personal care and oral care
products. Corporate sales: $2.7 billion. Net income: $310 million.
Key Personnel: James R. Craigie, chairman and chief executive officer; Jacquelin J. Brova, executive vice president, human
resources; Mark G. Conish, executive vice president, global operations; Steven P. Cugine, executive vice president, global new
products innovation; Patrick de Maynadier, executive vice president, general counsel and secretary; Matthew T. Farrell, executive vice president and chief financial officer; Bruce F. Fleming,
executive vice president and chief marketing officer; Adrian J.
Huns, executive vice president, president, international consumer