years. In 2011, SCJ reached some key milestones:
• Achieved the 2011 goal to source 40%
of the company’s electricity from renewable
• Using its patented Greenlist process,
SC Johnson has continued to improve its
products. Since 2001, the percent of“better”
or“best” ingredients used in the company’s products increased by 33 percentage
• SC Johnson advocated for better chemical regulation and the need
to modernize the 35-year-old chemical
statute the Toxic Substances Control Act
(TSCA) in the US.
The Five Year Plan
The company’s 2011 report also introduc-
es SC Johnson’s next set of five-year sus-
tainability objectives which focus on 360°
of green choices. These include:
Continuously Improving Products:
Having already increased use of
ingredients rated “better” or “best”
from 18% in 2001 to 51% in 2010,
increase to 58% by 2016.
Communicate Transparently: Communicate to the people
who buy SC Johnson products about the materials used and the
impact of the company’s operations.
Reduce Waste: Increase post-consumer-recycled content
across product packaging to 30%; decrease packaging across
product lines by 5%; offset 30% of virgin material use through
innovative partnership and packaging advances.
Reduce Carbon Footprint: Decrease the company’s upstream
footprint by 8%; reduce emissions from SC Johnson by 6%; increase the company’s use of renewable energy to 44% of total
electricity use worldwide and cut downstream footprint by 2%.
Continue SCJ’s work to improve lives through infectious disease prevention, efforts at the base of the economic pyramid, and
community investment and volunteerism.
“At the end of the day, we all want to make the world a better
place for our children and our children’s children,”concluded Fisk
Johnson, chairman and CEO. “That’s the heart of SC Johnson’s
environmental plan, and it’s an aspiration this family company
has held dear for 125 years.”
SC Johnson’s retail customers are taking notice. In March,
Walmart Canada presented SCJ with its second-annual Vendor
Sustainability Award, which recognizes a company’s overall sus-
tainability progress and effort in helping Walmart sell products
that sustain both people and the environment. SC Johnson was
one of 80 companies considered for the honor. In April, Sam’s
Club selected SCJ as its vendor of the year in Brazil and China.
SCJ’s Pledge Multi Surface
in Lavender Fresh scent.
New York, NY
Sales: $8.8 billion. Net income: $700 million for the year ended
June 30, 2011.
Key Personnel: Fabrizio Freda, president and chief executive
officer; Amy DiGeso, executive vice president, global human resources; John Demsey, group president; Carl Haney, executive
vice president, research and development, product innovation
and brand product development; Richard W. Kunes, executive
vice president and chief financial officer; Leonard A. Lauder,
chairman emeritus; Ronald S. Lauder, chairman, Clinique
Laboratories, LLC; William P. Lauder, executive chairman; Sara
E. Moss, executive vice president and general counsel; Gregory
F. Polcer, executive vice president, global supply chain; Cedric
Prouvé, group president, international; Alexandra C. Trower, executive vice president, global communications.
Major Products: Skin care, makeup, fragrances and hair care
products marketed under brands including Estée Lauder, Aramis,
Clinique, Prescriptives, Lab Series Skincare for Men, Origins,
Tommy Hilfiger, MAC, Kiton, La Mer, Bobbi Brown, Donna
Karan, Aveda, Jo Malone, Bumble and Bumble, Michael Kors,
Darphin, American Beauty, Flirt!, Goodskin Labs, Grassroots
Research Labs, Sean John, Missoni, Tom Ford Beauty, Coach,
New Products: Skin care—Estée Lauder Re-Nutriv
Ultimate Lift Age-Correcting and Hydrationist Collections,
Idealist Even Skintone Illuminator and Idealist Cooling Eye
Illuminator; Clinique Repairwear Laser Focus Wrinkle & UV
Damage Corrector, Lid Smoothie Antioxidant 8-Hour Eye
Colour and Turnaround Overnight Radiance Moisturizer;
Origin Planscription La Mer The Eye Balm Intense and The
Radiant Serum. Makeup—Estée Lauder Pure Color eyeshadow and long lasting lipstick; Clinique Redness Solutions;
Fragrance—Estée Lauder Pleasures Bloom, Sensuous Nude;
DKNY Golden Delicious and Hilfiger Loud for Her.
Comments: P&G may be rethinking its global strategy and Avon
may be a mess, but Estée Lauder just keeps on chugging along.
Last year, sales rose 13% and net earnings soared 47%—which
put EL smack dab in the middle of the surging prestige beauty
business in the US. Fiscal 2011 was a quiet year for Estée Lauder,
which had been snapping up smaller companies on a nearly annual basis since 1999. The last acquisition Estée Lauder made was
Smashbox in 2010.