the highest grade active ingredients,
which are slowly blended to retain
maximum potency.” Harrington
would say that the Nutrify ingredients contain ingredients such as
green tea, resveratrol and daisy flower, which promises to mildly reduce
hyperpigmentation from acne or age
spots over a 28-day period. The product also contains soybean to improve
the elasticity and density of DNA.
“We differ from other products
on the market in that we use actives
to improve skin and minimize dam-
age to the environment,” explained
Harrington. “A lot of consumers look
at their skin care needs, but not what
gets washed down the drain. Soybean
is a better choice for the environment.
We like to say our products‘won’t clog
pores or waterways.’”
Harrington acknowledges that not everything born in nature
is good for you, but he maintains that Previse strikes the right
balance of science and nature. The company was formed in 2010,
but a heavy marketing campaign didn’t begin until this year. So
far, Harrington is pleased with the reception the brand has re-
ceived, noting that Previse is one of the brands-to-watch at this
month’s HBA Global show in New York.
“We ask consumers to take 5 or 10 minutes to evaluate their
skin on our website, but the payoffs are wonderful,” insisted
Harrington.“DNA has a 28-day cycle, but our customers will be-
gin to see results in just a couple of weeks. They’ll see diminished
signs of wrinkles, no surface oiliness and better clarity.”
SeneGence International is targeting two widespread beauty
problems with its latest launches: SeneDerm Solutions Spot-On
Blemish & Acne Treatment and Dark Circle Under Eye Treatment.
The former contains benzyl peroxide and other anti-acne agents
to quickly clear up blemishes. The later works to correct under eye
darkening and visible bagging by tightening loose skin in the sensi-
tive area under the eyes.
SeneGence International is a direct sales company with an international distribution that includes the US, Canada, Italy, England,
ZO Skin Health is redefining how consumers use their anti-aging products.
• Apple stem cells have been used in anti-aging products for several years now, but aloxxi has harnessed the technology for its new
volumizing and strengthening shampoo and conditioner. Unlike other
volumizing products that work by swelling the cuticle, aloxxi’s volumizing
& strengthening shampoo and conditioner utilize apple stem cells and
10 antioxidants and botanicals to protect and strengthen hair while
adding volume without opening the cuticle and exposing delicate color
Indonesia and, later this summer, Brazil.
The company offers more than 300
products, including makeup, skin care
and anti-aging products. Rogers-Kante
maintains the SeneGence began the
long-lasting makeup movement, and is
shaking things up in the anti-aging category as well with its SenePlex Complex,
a blend of hyaluronic acid, orchid extract,
avocado and more. Together, they speed
up cell turnover that, in turn, enables
cells to maintain a greater amount of
moisture as they make their way to the
skin surface, which ultimately makes
skin more plump, supple and luminous.
Heady stuff, but Rogers-Kante insists
she has the data to prove it. SenePlex
Complex is a kinetic enzyme that fights
the signs of aging by renewing skin an average of 23.3% more rapidly for 100% of
“We’re committed to clinical results, not advertising claims,”
she told HAPPI.
Years ago, Zein Obagi developed Obagi Skin Care and the
brand became the No. 1 player in the fast-growing dermatological
field. After selling the company, Obagi came back with ZO Skin
Health and the ZO Medical product line. Last month, the company rolled out Brightenex skin brightener, which stabilizes pure
retinol (1.0%), melanin inhibitors and antioxidants with natural,
patented oleosome technology. Oleosomes are microspheres of
antioxidant-rich emollient oils and vitamins found naturally in
plant seeds like almond and safflower. As these microspheres release, they provide immediate moisturization benefits to skin. By
stabilizing and delivering retinol, oleosome technology also provides a delayed release of active ingredients, reducing potential
irritation while improving performance.
“Retinol is going to be the hero ingredient for the next 25
years,” Obagi asserted. “Fruit acids are not sufficient for healthy
skin, and until we can use stem cells properly and control them,
we are limited to vitamin A and other vitamins.”
If you’re looking for a hero, turn to p. 86, where you’ll find
details on new ingredients from industry suppliers.•
molecules, according to Kim Donovan, marketing director, aloxxi.
“We’re very proud of this as we are the first to use this technology
in hair care,” said Donovan. “all of our products are designed for color-
treated hair and keep it in the best condition possible.”
• happi 84