creams and depilatories, increased 1.9% to $1.9 billion. Only anti-cellulite product sales disappointed, falling 2.1% to $173 million.
Italians are loyal to domestic brands, especially body care.
While once reserved for summer use, body scrubs are now a
key part of a woman’s routine to maintain healthy skin all year
and are gaining a substantial share of the body care market.
Scrubs are particularly popular during the summer months
because Italian women like to maintain an even tan. New
products go beyond exfoliation, incorporating other benefits
for the skin from moisturizing and toning to slimming and
The top selling scrub in the perfumery category is Collistar’s
Thalasso Scrub. More than an exfoliant, it is a powerful revitalizing and restorative treatment that uses the properties of thalasso-therapy and carefully selected oils, including avocado, macadamia
and sweet almond, to moisturize and increase the effects of exfoliation. It contains more than 90 types of sea salt, with different
grain sizes, to tackle small and large patches of dead skin. The salt
has an iono-osmotic action that encourages drainage of excess
water stored in the body and toned skin.
In a market increasingly reliant on own brand and supermarket
products, Spain has also seen a polished past year, with body care
sales increasing 1.7% to $227 million, while volume rose 7% to
16. 5 million units, according to Symphony IRI Spain. Sales in supermarkets and hypermarkets rose 3% in value terms and 6% in
When it came to NPD, Unilever led the way, with a range of
Dove products that contain Deep Care Complex, which is designed to hydrate the top layers of the skin.
Shea butter is a key ingredient in the new 24 hour Hand
Protection Balm range from German brand Essence by Cosnova.
The balms, which also contain coconut oil, are conceived for long-lasting protection for hands and to help soothe cracked skin.
Buffed and Beautiful
According to Kantar Worldpanel, UK body care sales rose 1.3% to
$609 million and volume sales gained 0.4% to 22. 49 million units.
Exfoliators in particular scrubbed up well, rising 33.9%. However,
body oil sales fell 14.8%. The UK body care market paid special
attention to its hands and feet in the past year and there were
some key new rollouts in this area.
Luxury brand Molton Brown increased its influence with its
first antibacterial fine liquid handwash called Rok Mint Hand
Duo. Combining a blend of basil, blackcurrant and mint, Rok
Mint soothing hand lotion contains a shea butter complex,
which is designed to prevent moisture loss and ensure hands are
Body care sales in the Big 5, for the most part, have been
blooming in the past year with value sales headed in the right
direction and innovative products hitting the market left,
right and center.•
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