tricks through their You Tube channel. They will now serve as
members of the Blush Beauty Curator Panel and offer their expert
advice on the newest trends in cosmetics.
In addition, blush.com is the exclusive partner for Elle
and Blair’s upcoming cosmetic line, Skylark, set to launch in
The site is also partnering with handbag designer Lauren
Merkin, who has designed a limited-edition version of her most
popular purse, the Eve clutch, valued at $200. Every day for
blush’s first month, blush.com orders will be selected at random
to receive the coveted bag.
Additionally, blush.com will be working closely with
BellaSugar, the beauty destination of PopSugar, a leading lifestyle
brand for women 18-40. The experience will provide the viewer
with an in-depth look at the newest products found in the beauty
world and some of BellaSugar’s favorite finds, as well as amazing
offers, beauty deals and tutorials found only on blush.com, the
•Merck is on a nationwide search for a little girl who embod-
ies the persona of the brand’s beloved icon, Little Miss Coppertone.
Some of the original Little Miss Coppertone promotional material.
Alison Sweeney, host of NBC’s“The Biggest Loser” and mother of two, will help select finalists for the Facebook photo contest. America will then vote on the final winner, who will win
a seven-day, six-night family vacation and will be featured in a
Coppertone print ad in 2013.
America was introduced to Little Miss Coppertone and her
dog in 1953.
“Our iconic Little Miss Coppertone represents the vibrancy of
childhood, a love for the outdoors and the confidence that comes
with using Coppertone products,” said James Mackey, senior vice
president and US region head for Merck Consumer Care.“She has
transformed throughout the years and our contest will honor her
evolution by celebrating girls from all walks of life across America.”
•Tide Dry Cleaners has been selected as a Gold Winner in
the 2012 Edison Awards competition, receiving the top honor
in the“New Retail Frontiers” category. The Edison Awards celebrates 25 years of honoring the best in innovation and excellence
in the development of new products and services.
According to P&G, Tide Dry Cleaners is an innovative
expansion to the iconic Tide brand, leveraging the brand’s
65-year heritage in cleaning to delight consumers with a
greater level of service and performance in dry cleaning. Tide
Dry Cleaners currently operates in eight retail locations in
Kansas, Ohio, Nevada, and Arizona, with many additional
outlets currently under development across the US through
a network of individual franchisees and entrepreneurs. It is
being led by Agile Pursuits Franchising Inc. (APFI), a wholly-owned subsidiary of P&G.
“We are both honored and humbled to be awarded a 2012
Gold Edison Award,” said Jeffrey Wampler, CEO, Agile Pursuits
Franchising, Inc. (APFI). “We feel very strongly about this business and the impact we can deliver for our customers, and are
thrilled to see such positive recognition from The Edison Awards
staff, its highly-distinguished and experienced panel of judges,
and the broader innovation community.”
•Seventh Generation is celebrating the one-year anniver-
sary of the USDA Certified Biobased label and certification of 13
of the company’s offerings—and to commemorate the event, the
Burlington, VT-based company said all of its eligible formulated
products will be 100% USDA Biobased certified by 2020.
The biobased product certification and labeling initiative, which was launched last year as a new part of USDA’s
BioPreferred program, initially certified 13 Seventh Generation
products from the company’s bathtub cleaner and dish soap to
liquid laundry detergent.
“We think biobased certification has the huge potential to
break through what’s become a clutter of green seals and cer-
tifications that just end up confusing consumers,” said Chris
Miller, the company’s director of corporate consciousness.
“The label cuts to heart of the matter with a single glance that
tells shoppers this is a product made from renewable materi-
als that can be produced sustainably. It simplifies the often
bewildering marketplace for so-called eco-friendly consumer
products in the same way the USDA Organic seal has brought
clarity to our food purchases.”
“We are very pleased to celebrate the USDA Certified
Biobased Product Label anniversary with Seventh Generation,”
said Kate Lewis, USDA BioPreferred Program deputy manager.
“Biobased products help meet consumer demand to supple-
ment or replace a wide variety of petroleum-based products.
The companies we work with, who apply for the USDA
Certified Biobased Product Label, understand the value of the
BioPreferred program in promoting their biobased products
as well as helping create jobs in rural communities by adding
value to agricultural commodities.”