products from store shelves to consumer’s medicine cabinets.
“Skin whitening and skin tone eve-
ning products have been all the rage in
the prestige market in the last couple
of years, and they are making their en-
trance into mass market,” noted Victoria
Gustafson, principal, strategic insights,
SymphonyIRI Group, Inc., Chicago, IL.
“We see strong product performance for
these products in the mass market, and
we expect more brands to jump on the
skin tone evening bandwagon and add it
as a benefit to their products.”
In the general anti-aging fray, shop-
pers have always looked for products
that provide noticeable results and are
delightful to use, claimed Mary Begovic
Johnson, principal scientist, P&G Beauty,
Cincinnati, OH. She said products like
Olay Regenerist Wrinkle Revolution
Complex are particularly popular because they instantly and no-
ticeably reduce the appearance of fine lines and wrinkles while
long-term use actually diminishes the depth and breadth of even
the deepest wrinkles around the eyes.
“The hottest ingredients continue to be the tried and true like
niacinamide (vitamin B3) and peptides like pal-KTTKS and pal-
KT because they have been proven to work and are based on
solid science,” Johnson said. “Retinoids like those found in the
Olay Professional Pro-X Deep Wrinkle Treatment are also very
popular because of their powerful wrinkle-reducing action.” The
latest rollout from the Olay brand is a fragrance-free version of
Olay Regenerist Micro-Sculpting Cream.
Marcia Kilgore, founder of Soap & Glory, London, England
told HAPPI that tried and true SKUs that deliver immediate results
with a variety of benefits are key in today’s skin care marketplace.
“Consumers want multi-tasking products and, of course, fast
acting is always the dream,” she said.“If you’re looking to achieve
the clinically proven results that a product is claiming, you have
to use it for the same duration and with the same frequency as
the test subjects. You could say that peptides, and alpha hydroxy
acids, and regenerative vitamin blends (like retinols) work like
diets. You can’t stick with the program for five minutes and expect
the same results you would get after a month.”
Kilgore points to her favorite Soap & Glory product, Make
Yourself Youthful Rejuvenating Face Serum, as an example. Said
to deliver results in about 48 hours, this anti-aging serum includes
collagen-boosting pentapeptides, a proven wrinkle-smoother
Deliner, and a circulation-stimulating organic oxygen complex.
Shoppers are looking for product lines that are efficient, effective and contain the newest technology. But most importantly,
they want products that benefit their general wellbeing.
Soap & Glory garners attention with its whimsical
packaging and anti-aging ingredients.
“They not only seek quality ingredients, they demand integrity of the
science behind the product,” said Dr.
Stuart H. Kaplan, CEO, Kaplan MD,
Inc., Beverly Hills, CA.
Ingredients that prolong the life
cycle of the skin cell, such as plant stem
cells and Juvinity, a state-of-the-art ingredient that uses Nobel Prize winning
technology to delay senescence within
the cell, are big for 2012, added Kaplan,
who recently launched an anti-aging
skin care line exclusive in Neiman
Marcus and Bergdorf Goodman.
But sometimes, skin care SKUs
can’t be too high tech. According to
Right now, Molton Brown is launching its first anti-aging
range. Each product in the 10-piece skin care collection is designed for individual skin types and targets specific problems.
For example, kalahari melon keeps skin supple and pink toronja
grapefruit helps lift old surface cells to polish the skin.
Ultimately, consumers are looking for a quality product—but
one they perceive has real value, said Dr. Michele Green, dermatologist and CEO/founder of MG Skinlabs Inc., New York.
She said that the hottest ingredients in skin care right now are
products that work on pigmentation, redness, wrinkles and over-all sun damage.
There is a barrage of skin care rollouts this season that cater to
these needs, especially in the anti-aging sector. But one trend
that keeps on expanding are skin care offerings for the eye area.
Consider the latest from Avon. After genetic research conducted by a university in Italy that revealed a“highly active”youth
gene is linked to longevity, Avon partnered with these researchers to find a connection between this youth gene and skin. The
result was Avon’s Anew Genics Treatment Cream and now, Anew
Genics Eye Treatment. According to the company, the latter SKU
boosts skin components like collagen and hyaluronic acid that
can contribute to a more youthful look in the eye region.
Also targeting the ocular area is Ole Henriksen’s latest innovation, the Ultimate Lift Eye Gel Roller Ball, one of the brand’s
hero products now in a roll-on delivery system. Ingredients