China doubled from $800 in
2003 to $1,600 in 2008, and
is expected to reach $2,500 by
2013. The category is growing again. Dietary supplement sales increased 9% in
2010 after growth of just 5%
in 2009. Euromonitor attributes the gain, in part, to the
introduction of new products
that target different consumer
segments, as well as a greater
investment in marketing.
With its focus on the health of skin,
hair and nail, nutricosmetics will become the next major category in nutraceuticals. According to Euromonitor,
China’s nutricosmetics sales figures of
$813 million in 2010 will rise dramatically, led by gains in the beauty supplement category. No wonder why there
have been new entrants such as L’Oréal
with its Inneov brand. The company
clearly recognizes the potential of the
market, noting that beauty supplements
Mung beans (Lv Dou) are said to detoxify the body and clear oily and acne-prone skin.
whitening and moisturizing, Lv Dou (mung
bean) for detoxifying the body and clearing
oily and acne prone skin, and Yin’er (white
fungus) for skin hydration and anti-aging, to
name a few.
Now and Later
Apart from the popularity of TCM in
China, a rising middle class and bigger
advertising budgets are also contributing
to the rapid growth of nutraceutical sales,
according to Euromonitor International.
The average annual disposable income in
are“part of the routine of Asia women.”
Currently, the consumer base nutricos-
metics are targeting in China is still not as
diverse as in western countries, and wom-
en ages 20-40 are the primary target group.
Like oversea markets, nutricosmetics
in China are available in the form of pill,
tablet, liquid and food, and trendy beauty-enhancing ingredients such as collagen,
vitamins, superfruits and soluble fiber
are also widely utilized in nutricosmetics products. In terms of product benefits
claims, slimming/anti-cellulite and good
complexion are most prevalent, while skin
whitening/radiance as well as anti-aging
are also increasingly featured in the latest
major launches.
happi.com
May 2012
