22% growth in value terms and 36% in
volume terms, during the past year, accounting for just over a fifth of all women’s
perfumes sold in Spain.
Spanish consumers are known for
their love of variety when it comes to fragrances and there was no shortage of this
in the past year, particularly when it came
to how the bottle looked on-shelf.
In this vein, Acqua di Parma has revamped the look of its Blu Mediterraneo
perfumes with a bottle that is inspired by
the cologne’s original Art Deco look. A
deep blue bottle is designed to reflect the
color of the Italian Mediterranean, while
the label uses italic script in a range of colors to go with the five varieties.
Another new look came from Dolce
& Gabbana, which has introduced a Lace
Edition format as a special version of its
The One perfume. The perfume is de-
scribed as a floriental for a fresh aroma
with notes of lychee and peach that are
followed by deep aromas of ripe plums
Celebrity Scents Sell
According to Kantar Worldpanel, the UK
women’s fragrance market has never been
in better shape. Latest figures show that
the value market here has increased 4.7%
to $1.3 billion, while volume also inched up
0.4% to 37. 73 million units. Women’s fine
fragrance definitely dominates in the UK
with an 88.5% share compared to 11.5%
for women’s mass market fragrances.
While there are some suggestions that
they are slipping down the popularity scale,
celebrity fragrances continued to consolidate
their foothold in the UK market and deliv-
ered notable winners in the past 12 months.
Highlights from last year include US singer
Katy Perry’s Meow, the follow up to the suc-
cessful Purr which was released in 2010.
Singer Britney Spears launched Cosmic
Radiance and Christina Aguilera brought out