SUN CARE SALES ARE DIM
IN MOST OF THE REGION
THESE ARE DARK days for Western Europe as all countries apart from Spain reported a decline in sun care
sales. The drop may have been due to an
unusually damp summer across Europe
last year or it could just be that consumers
are scaling back product purchases.
For example, the French sun care market slumped 11.2% to $1.5 billion, according to SymphonyIRI France. Milks and
lotions, the largest category, slid 13.8%
to $87 million. Creams and gels declined
15.9% to $7.1 million, while sticks tumbled 34.6% to $6.8 million. Aftersun was
the only category in France to grow, rising
1.2% to nearly $14 million, but this in itself
was obviously not enough to prop up the
category as a whole.
In terms of new products launched,
French companies have concentrated
on women’s desire to look good as well
as protect themselves from the sun’s
harmful rays. Phytomer’s new Silhouette
Soleil Émulsion Protectrice Affinante incorporates an active ingredient found in
seawater to stimulate lipolysis and help
tone, brown Halopteris scoparia algae to
promote collagen synthesis and red algae
extract Palmaria plamata to stimulate mi-crocirculation. The SPF15 cream contains
oligomer, an active ingredient that delivers
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a blend of minerals and trace elements to
strengthen the skin.
Phytomer has also reformulated
Solution Soleil Creme SPF15 by adding
an oligomer active in Silhouette Soleil, as
well as UVA and UVB filters to protect the
skin, and launched a new serum designed
to prepare the skin for sun exposure. New
Sérénité Soleil Sérum Préparateur de
Bronzage, is designed for the face and sensitive areas, incorporates marine ingredients to help enhance the appearance of the
tan while protecting the skin against UV.
In the Dark
At press time, 2011 sales data for Germany
was unavailable, but if industry insiders are to be believed, results are grim. In
terms of new products, Beiersdorf continues to lead the way. New last year were
Nivea Sun Invisible Protection SPF50 and
Nivea Sun Pocket Size SPF30. The former
is a transparent spray which delivers a
clear, fine mist to leave skin covered in
high quality sun protection lotion and it
even has an upside down pump spray to
access hard to reach areas. The latter is a
handy, pocket-sized sun lotion for on-the-go sporting events or festivals.
Sunny Side Down
In Italy, Unipro reported that sales slid
1.9% to $491 million, down from a 3% gain
in 2010. A summer filled with clouds and
rain no doubt contributed to this decline.
Despite their low protection levels,
Italians prefer oils, probably due to their
association with hydrating and nourishing the skin. Several new oils have been
launched in mass markets, which incorporate higher SPFs including L’Oréal Solar
Expertise Tanning Oil containing an SPF30
in addition to anti-aging properties.
Another L’Oréal brand, Garnier, has
released a similar product, Ambre Solaire
Protective Optimum Tanning Oil, with an
SPF20 and is enriched with coconut oil for
intense hydration. In the spray category,
Collistar launched Moisturising Tanning
Spray (SPF10, 20 and 30). The spray has
a fast-drying formula and features a 360°
nozzle for easy application.
Spain was the only country in the
European Big 5 to report a sales gain,
according to SymphonyIRI. Sales of
sun protection, aftersun and self-tanning products rose 3.8% to exceed $215
Fun in the sun in Madrid.