children who aren’t willing to sit still for the first dose of sunscreen, much less towel off for reapplication.
You’re All Wet
Tackling that issue head-on is Coppertone with its
Wet ‘n Clear Kids SPF 45+. This continuous spray
sunscreen visibly cuts through water and sprays on
clear without towel drying, offering broad-spectrum UVA/UVB protection that is water resistant
for 80 minutes. It has a new polymer system that
addresses certain skin issues such as feelings of
dryness or tightness, concerns consumers had
about some continuous spray formulations,
noted Dr. Agin.
No-Ad Products has added No-Ad
Splash Broad Spectrum SPF30 Sunscreen
with WetSkin Tech, which is water resistant for up to 80 minutes. The formulation
features a “super water-repellent polymer
originally developed for surgical use in the
medical field,” according to the Cocoa, FL-based brand.
At Johnson & Johnson there are new
lotion and stick formulations within its
Neutrogena Wet Skin line. Encompassing a
unique blend of water-repelling emollients
and polymers, the formulation allows UV
filters to set up quickly to provide the same
waterproof protection as when applied on
dry skin, according to the brand.
production of harmful free radicals. While we feel the compound
is safe and it is still recommended by the Skin Cancer Foundation,
As consumers take greater interest in what’s inside their sprays and lotions, big brands are touting
their use of mineral-based materials. Banana Boat,
Nowhere is the call for mineral-based ingredients like zinc oxide and TiO2 louder than in
the juvenile sun care market, a category fueled by parents’ desires to use more “natural”
Hicksville, NY-based BabyGanics is delivering two new SKUs this season that
connect with modern parents’ sun care
needs. BabyGanics Cover Up Face & Body
Sunscreen Spray SPF 50+—which is free
of PABA, parabens, sulfates, phthalates,
nanoparticles and retinyl palmitate—
contains octinoxate, octisalate and 11.2% zinc
oxide for broad spectrum UVA/UVB coverage. Also new from the firm is BabyGanics
Smooth Moves Moisturizing Lotion with
SPF 15, a fragrance-free product that incorporates octinoxate 1.15% and zinc oxide.
Neutrogena’s new Pure and Free Baby
Faces Sunscreen SPF 50 follows the trend
too as it is a formulated blend of titanium
dioxide and zinc oxide in a proprietary tear-free formula.
Ingredients Out, Ingredients In
Even as science delivers performance and
aesthetics consumers want, groups such as
Environmental Working Group (EWG) are
taking issue with modern sunscreen formulations. For better or worse, EWG’s scrutiny
of sun care ingredients—including those
with long histories of use in the marketplace—has prompted firms to reformulate
Ocean Potion, for example, has this year
eliminated oxybenzone from its products
with SPF 50 or lower, balancing out the
formulation with other filters including
According to Sam DeAngelo, senior VP
at Ocean Potion,“while oxybenzone is FDA–
approved, and has been available for 20 years,
the Environmental Working Group continues
to make assertions regarding the safety of the
sunscreen claiming it possibly prompts the
Coppertone Wet ‘n Clear kids is a broad spectrum SPF 45+ product that can be applied to
Sharks and Minnows
Ingredients aside, for many parents, sun
care is a numbers game—and they tend to
gravitate to higher SPFs.
“Parents are looking for a high SPF—
with parent-friendly details like a formula
that can be applied to wet skin or a travel
twist cap,” said Salvatore Piazzolla, owner
and president of S&G Hampton Sun LLC,
which is adding a new Kids SPF 70 product
to its collection this season, despite the uncertainties surrounding FDA’s SPF cap.
Overall, Piazzolla sees the Final Rule as
a plus for his growing firm, which saw sales
double between 2010 and 2011 and is now
“We are excited about the new changes.
Now there is clarity; the consumer gets it.