Dermatology at Memorial Sloan-Kettering
Cancer Center in Basking Ridge, NJ.
Specifically, Wang pointed to the rule’s
critical wavelength testing criteria and labeling issues, such as the back panel drug
box, and verbiage related to skin cancer and
water resistance claims, as positives.
“It sets the bar much higher. You are
rewarding companies that have excellent products,” said Wang, who has been
a strong advocate for the need for proper
sun protection and education.
This year, Wang is determined to reach
even more consumers via his new website,
www.sunscreenguide.com, which relays
information on sunscreen basics, current
regulations, application and other issues.
Giving Them What They Want
As FDA continues to grapple with the
Proposed Rule and ANPR, sprays and SPF
levels above 50 remain on stores shelves—
and on launch pads too as marketers push
ahead with new rollouts even though they
are“in limbo,” as one industry executive told
HAPPI. And that’s because these products
resonate with consumers, say marketers
from the largest shareholders to niche players in this multi-million dollar industry.
“The number one interest for consumers is a product that protects, and is
also convenient and easy to use,” said Dr.
Patricia Agin, scientific affairs leader at the
Coppertone Solar Research Center. “The
more convenient and more aesthetic you can
make the product, the more likely consumers
are to use it and to reapply it.”
Hampton Sun is rolling out a new kids
When it comes to convenience alone,
sprays rule the roost and are big business for
sun care marketers, who continue to expand
their offerings. In a sure nod to the growing popularity of this delivery form, Panama
Jack has swapped out its 8oz lotion for a new
spray gel formulation for 2012.
Aesthetics and performance attributes
of sprays are also changing. This month, for
example, La Roche-Posay is launching an
alcohol-free aerosol spray lotion format in
its Anthelios Ultra Light Sunscreen Lotion
Spray. This“cosmetically elegant alcohol-free
lotion” provides advanced broad-spectrum
protection with Cell-OX Shield antioxidant
technology and has an exclusive 360° application that allows for controlled application.
Free of alcohol, parabens, fragrance and isobutene, the lotion is said to have a multi-re-sistance texture that is water resistant for up
to 80 minutes.
Driven by the need for hands-free application, sprays are especially popular delivery
methods in the sport-oriented sun care sector, and formulators are going beyond the
basics, adding performance and feel characteristics to lure outdoor enthusiasts.
New sprays this season include Aveeno
Hydrosport SPF 30; BullFrog Mosquito Coast
SPF 30, Chattem’s continuous spray product designed to protect and keep insects at
bay; and Banana Boat Sport Performance
CoolZone, a continuous spray sunscreen that
provides active UVA and UVB protection that
instantly cools skin on contact, according to the
brand, which is owned by Energizer Personal
Dollar Sales Dollar Sales Chg
Unit Sales Unit Sales
6. 27 4. 68
6.00 5. 64
3. 93 4. 14
9. 61 8. 14
8. 37 2.98
( 3. 15) (2.77)
SUN CARE SALES TREND UP
According to SymphonyIRI Group, sales of suntan lotion/oil at US FDMx (supermarkets, drugstores and mass market retailers excluding Walmart)
rose 6.27% to $730.5 million, with unit sales up 4.68% for the 52 weeks ended Dec. 25, 2011. Here are top five vendors overall for that period.
SUNTAN LOTION & OIL
PLAYTEX PRODUCTS INC. SUNTAN LOTION & OIL
MERCK & CO SUNTAN LOTION & OIL
NEUTROGENA CORP SUNTAN LOTION & OIL
PRIVATE LABEL SUNTAN LOTION & OIL
JOHNSON & JOHNSON SUNTAN LOTION & OIL