exclusively used in Wai Hope products—such as the Red Fijian
Seaweed, a bromophycollide, known to have anti-cancer, anti-bacterial and anti-viral properties along with 12 other seaweeds,
fruits, vegetables, flowers, teas and herbs.
More info: www.waihope.com
• Biotherm Homme has signed tennis player Milos Raonic
as its new ambassador for North America. As the new spokesperson, Raonic will participate in various activities for the brand,
including online initiatives and campaigns. This partnership will
help educate men about skin care and generate awareness especially among young men, according to the company.
Starting in this month, a dedicated Facebook tab will allow Biotherm Homme fans to get to know Milos better and
follow him on his tournaments around the world through
2011, Raonic was named newcomer of the Year at the ATP
World Tour Awards for his breakout season with his first ATP
World Tour title and 31 match wins.
More info: www.biotherm.com
• Veet has inked a partnership with celebrity ballroom
dancing pro and TV personality Cheryl Burke. Burke is a six-year
veteran and two-time champion of ABC’s “Dancing With The
Stars.” Burke will help publicize the brand’s existing products
as well as its new 2012 launch, Veet High Precision Facial Wax,
which provides users with“precise and efficient, salon-quality
removal of facial hair,” according to Reckitt Benckiser, which
owns the brand. The wax is housed in an easy-to-use tube with
a precision applicator.
• Lavanila fans can now travel with their favorite deodorant.
The travel-sized Healthy mini deodorant is a tiny version of
Lavanila’s best-selling deodorants which are made 100% natural
and organic ingredients. Lavanila’s Healthy Mini Deodorant can
be purchased at Lavanila.com and at Sephora.
• Grow Green Industries, Inc., maker of the Eat Cleaner
brand of food sprays and wipes, has teamed up with ConsumerBell
onEat Cleaner Sound Off, a widget alerting consumers to food
recalls. The partnership’s goal is to drive widespread awareness
around food recalls, education and solutions to enhance food
safety practices at home and in the commercial realm. The widget
is also downloadable from www.eatcleaner.com and may be published on any website or blog.
According to the Center for Disease Control and Prevention,
76 million Americans are impacted by food-related issues each
year and product recalls have more than doubled since 1999.
Specifically, Consumer Bell will present food safety webinars
for consumers and companies presented by Mareya Ibrahim,
founder and CEO of Grow Green Industries. In addition, recalls
through the Eat Cleaner Sound Off Widget will be fed through to
consumers through the Cleaner Plate Club blog and via Twitter
• Pantene has named 11 elite female athletes as its newest beauty
ambassadors, and the group will be featured in Pantene’s first global
marketing campaign to support the Olympic Games in London.