kind of results you want. The more people
you are connected to, the better results
that you can expect and possibly the more
doors there could be open to you.
Another very good reason to keep on
making new contacts at LinkedIn is because it may reveal more than you want to
reveal to a potential recruiter or employer.
“If someone has 20-50+ connec-
tions then I know they probably check
LinkedIn at least once a week,” observed
Greg Koutsis, corporate and international
channel recruiter, Aplicor LLC. “If some-
one has 1-19 then I realize they probably
either haven’t begun to pop the hood
and look inside or gotten past the initial
threshold of their friends, family and past
colleagues. They might be a great prospect
for me to reach out to but this might not
be the best use of my time. This combined
with the profile they have listed lets me re-
alize quickly if I am wasting my time with
someone who has no interest or trust in
Help others with their needs when
you get the opportunity. Every now and
then people might mention a new com-
pany looking to hire, or they might post or
comment on something that you posted.
Be sure to thank them and you will find
that it is apt to keep the information flow-
ing—which is what you want, said Lindsey
Pollak in an article for LinkedIn.
When looking to discover how people
were able to find new business through
LinkedIn and write an article about it,
LinkedIn and Cisco Webex contacted Ian
Brodie, who is considered to be a LinkedIn
expert. There were 256 responses to the
survey. The largest number of answers indicated that the most new business was
gained through making new connections.
Right behind that, however, was the response that business was gained through
reconnecting with old contacts. Obviously,
making connections—new and old—is
the key to using LinkedIn to the best advantage. Another interesting thing discovered in the survey was that most men
made new connections, and most of the
women reconnected with old ones.
Find a LinkedIn Group to join and become active in it. There are many groups
in LinkedIn and these provide information and help for others. It can also build
your personal brand, according Ian Brodie,
a LinkedIn expert who has his own website. It will also establish you as an expert if
you post often. Others will see your posts
and may contact you for business.
Look up companies by name. Lindsey
Pollak, writing on LinkedIn’s blog,
encourages you to look up every company
that you might be interested in working for one day. This will give you a list of
people who work there—possibly giving
you the edge you need to get the job you
want. However, Pollak warns you must
know the person on LinkedIn, or know
someone who knows them before you can
make any contact.
Some other things that will also add
considerable value to your brand include:
• Obtaining a personalized URL
• Allow incoming mail
• Add Webpage links with good
• Get some recommendations from
others posted on your page.
Finally, stay on top of new ways to
use LinkedIn. Social media is constantly
changing, as well as the tools that each
social media website such as LinkedIn has
to offer. Professionals continue to write
about new ways, or better ways, to take
advantage of websites. You do not want to
be found using a method that was popular three years ago when no one uses that
method today. •
Expert Tips For Using LinkedIn.
LinkedIn Profile Tips: The 10 Mistakes You
Want to Avoid and Why.
What Do You Use Your LinkedIn Status
5 Ways to Make the Most of
How to Use Linkedin to win new busi-
ness: poll results.
Eight Tips to Building a Better LinkedIn