Human Capital Management
HERE’S HOw TO POwER UP
YOUR LinkEdin nETwORk
USING LINKEDIN is now considered a standard way for professionals to make sure that they are discovered when it comes to job hunting.
Recruiters and employers check it all the
time for highly qualified people. Like a
resumé, however, you do not want to simply use LinkedIn in the same way that everyone else does, or make the mistake in
thinking that you will be seen just because
you have a LinkedIn page.
There are some powerful ways to make
sure that you get noticed on LinkedIn,
but it will take some work. Here are
some things that you want to do on your
LinkedIn page to ensure you take full advantage—and have many people finding
you— through the use of this great tool.
Take Advantage of It
Instead of simply filling in the LinkedIn
pages quickly, consider it a marketing
piece about you that must be professionally done. Use each page and seek to get
the best mileage from it by giving them
Patrick B. Ropella
Chairman & CEO, Ropella
Tel: (850) 983-4777
Patrick B. Ropella is Chairman & CEO of Ropella, the
leading executive search and consulting firm specializing in the chemical and consumer products industries.
Ropella grows great companies through executive
search, leadership transformation and organizational
His new book, The Right Hire - How to Master the
Art of SMART Talent Management, is available at
Make sure your picture enhances your
the attention and professionalism needed
for maximum benefit to the next stage of
Choose a professional headline that
describes what you do. Promote what you
do—and not just your name or title—to as
many people as possible. It’s a great personal branding opportunity. The headline
will be displayed each time they search for
you, and it will also reveal what you do in
language designed to attract.
Fill in the whole profile. Remember
that the more information that you have
posted about you, the more likely it will be
that people can find you through searches.
You do not want to leave blanks, but you
do want to write your words as a well-written marketing piece about you, your
talents and experience, and what services
you are offering.
Get a professional recent picture. If
you do not have one, potential bosses are
going to wonder what you’ve got to hide.
On the other hand, if you are professional
then you already know you should have
one—and one that is recent, too. If you
are applying for a job, then you will probably need to meet face-to-face anyway; it’s
good to let people see who you are before
you meet, as it makes for a friendlier first
Take advantage of the Status Update.
Just how you use this option will vary from
one person to the next, but you still will
want to use it to maximum advantage. You
might use it to show your current projects,
new certificates you are working on earning, to direct people to a recent blog post,
or to announce something new—it should
be something still of interest to those who
might want to contact you about a job.
Enhance Your Pages
Take each page to the next step, making it
easier for the search engines to find you—
by using key words about what you do.
These tips will help more people find you.
Use search engine optimization (SEO)
throughout your LinkedIn pages. People
are going to find you while searching by
using keywords. Take full advantage of this
and give them plenty to find. Don’t overuse them, but you may want to be sure
that you have important keywords in there
related to what you do—or want to do. In
order to be found even easier, be sure to
take advantage of the summary section
and use as much of the space permitted as
possible—up to 2,000 characters.
Make New Contacts
One of the most powerful features of
LinkedIn is the contacts that you can obtain through it. You do not want this feature to go unused as you search for a new
job or for business clients. Keep expanding your list of contacts. If you do not have
much of a list, said Susan Adams in a blog
post for Forbes.com, the result of your
searches may not be able to produce the