of anti-wrinkle creams and hydrating
creams in particular a concern. However
regenerative products did grow slightly
during the same period, which provided
some crumb of encouragement. When
it comes to the split between male and
female facial skin care products, it will
come as little surprise to hear that female
products account for 90% of all items
sold, although many feel the men’s market is growing as each year passes.
However it was not all bad news in
Spain, as sales of facial skin care products
in the increasingly popular private label
category actually rose 4.3% to $96 million.
In fact, there were a couple of notable
new launches to boost private label sales
in 2011. Cooperative group Eroski, which
has more than 2,300 outlets across Spain,
introduced its Belle range of luxury face
creams that include ingredients such as
Skin care sales are
sagging in much of
caviar extract, pearl and snail secretions.
The four Belle products are available as
part of five ranges—Belle & Young, Belle &
Professional, Belle & Make-Up and Men
by Belle and a basic range—that are said
to be within everyone’s price range. Eroski
contends that the pure caviar extract in
Caviar Therapy is ideal for reducing wrinkles and signs of tiredness and helps stimulate cell regeneration. In the Luxury Pearl
range, meanwhile, the micronized powder
of pearl contains a large number of amino
acids and elements to hydrate the skin.
Finally, in the Baba de Caracol products,
the active ingredient is extract of snail secretion that has a high concentration of
ingredients, including allantoin and collagen, to fight the signs of aging.
Wiping Up the Decline
According to data from Kantar Worldpanel,
the UK facial skin care market declined
1.3% to $1.23 billion. Volume fell 1% to
209.8 million units. Looking at individual
sub-sectors, facial moisturizers in the UK,
which account for a 58.5% market share,
tumbled 1.5% in the past year. But the
biggest decline came in the anti-aging
arena, where product sales fell by an even
more worrying 3.9%. However, essential care facial moisturizers did provide
a glimmer of hope as they put on 4.8%
during the same period, to account for a
41.4% share of the market.
According to Kantar Worldpanel,
cleansing wipes are most popular with
UK women across the main European
markets, reinforcing the view that convenient, on-the-go care is still going
strong in Britain. In the past, easy-to-use wipes have been perceived as cheap
cleansing alternatives brimming with
synthetic nasties and a culprit of needless waste—but all that is changing.
Seeking to address this, improved alternatives are coming to market such as
Yes To Cucumbers’ Cleansing Towelettes,
which are biodegradable and use natural,
refreshing ingredients, such as cucumber
and green tea.
Meanwhile Kleenex, the UK’s best-known tissue company, has branched out
into cleansing beauty wipes with a quartet of products including Facial Cloths,
Shine Absorbing Sheets, Facial Cleansing
Wipes and Eye Make-Up Removal Wipes.
The soft quilted sheets, containing natural fibers, are said to have a lower environmental impact than standard wipes
and take Kleenex back to its roots—
during the 1920s, the product was marketed
as a disposable alternative to wash cloths.
Put On a Better Face?
There is no denying that the European
facial skin care market has not had a
good year, with all countries apart from
Italy reporting a drop in value sales. This
is especially worrisome considering facial
skin care is normally the category with
the most interest, innovation and investment. Let’s hope that 2012 progresses in
a more fruitful fashion, or there could be
real problems afoot. •