FujiFilm is rolling out its new Astalift skin care
range to new markets.
many, and Spain to follow during the year.
Fujifilm’s Astalift range is billed as a
comprehensive anti-aging skin care brand,
developed using cutting edge core technologies accumulated over many years of
research and development of photosensitized materials. These distinctive technologies include the findings of its own collagen
research, anti-oxidization technology and
The range contains collagen and astax-anthin—an increasingly-popular skin conditioning agent approximately 1,000 times
more powerful than the coenzyme Q10.
“Even though we are entering a market
Imedeen Oral Skin Care
which is totally new to us, we have good
reason to believe in solid growth and en-
during success. It is good to know that we
have the technological resources at our
own command, that we can draw on expe-
rience in consumer product marketing, and
that we can provide the strength of a global
corporation with its worldwide network
and shared services,” said Junji Okada,
managing director of Fujifilm Europe
GmbH.“Entering the skin care market is a
great chance for us to expand our business
A new division, European Beauty &
Health Division, has been established to
coordinate the launch of Astalift in Europe.
Andrzej Brylak has been appointed direc-
tor of European Beauty & Health Division.
The sales of Astalift skin care products will
start in February in France, with the UK,
Germany, and Spain to follow.
Officially Part of Pfizer
•DENMARK: Pfizer Inc. has completed
its previously announced acquisition of
Ferrosan Consumer Health’s business,
which includes dietary supplements and
the Imedeen skin care range, from Altor
2003 Fund GP Limited.
“Ferrosan Consumer Health’s innova-
tive products and geographic footprint are
a strong fit for our business,”said Paul Stur-
man, president, Pfizer Consumer Health-
care. “Today, we have taken an important
step by adding leading brands to our exist-
ing portfolio as well as enhancing our pres-
ence in established and emerging markets
such as the Nordic countries, Russia and
Ukraine. Through this acquisition, we’ll
have the opportunity to provide a broader
portfolio of highly trusted and differenti-
ated products to consumers.”
Headquartered in Copenhagen, Fer-
rosan Consumer Health today employs
approximately 640 people. It has a fo-
cused product portfolio of well-estab-
lished brands including vitamins and
probiotics, as well as Imedeen, a leading
oral skin care brand.
Also, Pfizer also recently completed its
deal for Excaliard Pharmaceuticals, a bio-pharma company that develops drugs for
In Asian Naturals Market
•UNITED KINGDOM: Natural cosmetic
sales are increasing at a fast rate in Asia,
however, the market is blighted by false
marketing claims, mislabeling of products
and consumer confusion, according to Organic Monitor, which is based in the UK.
The agency’s research finds high consumer demand for“chemically clean”cos-metics is leading many Asian companies
to jump on the natural and organic bandwagon. Unlike in Europe and North
America, there are no private standards
for natural and organic cosmetics in Asia.
Companies looking at certification must
adopt Western standards, which can incur
hefty inspection costs.
The absence of private standards encourages many brands to make natural
claims based on their natural ingredients.
Some products are promoted as organic,
even though they contain just trace or-
ganic ingredients. Others are placing
symbols and logos of their certified ingredients on product packaging, giving
an illusion that the finished product is
certified. Some companies are going further by illegitimately placing symbols and
logos of natural and organic cosmetic
standards on product packaging.
Asian consumers are considered some
of the most confused when it comes to
natural and organic cosmetics. Although
they are seeking products that are natural
organic and do not contain parabens, ph-thalates and related synthetic ingredients,
they are invariably getting mislabeled conventional products, said Organic Monitor.
A growing number of Asian retailers
are safeguarding consumer interests by
becoming“gate-keepers”for pure natural
and organic brands.
Amore Pacific and Himalaya Herbals
are two large cosmetic firms developing
certified natural and organic cosmetic lines.
They see consumer trust and loyalty as key
success factors in the natural cosmetics
market. Certification is getting legitimate
natural and organic cosmetics into retailers, however overcoming consumer confusion remains a major challenge.
Few Asian consumers can distinguish
between pure natural cosmetics and
falsely labeled ones. Education could be
the marketing muscle that unlocks the
potential of the highly prospective Asian
market, according to Organic Monitor.
More info: www.organicmonitor.com•
Checks For Source
of Dark Eye Circles
•Shiseido has developed an imaging
device that can distinguish when dark circles under the eyes stem from poor blood
circulation. According to a report in the
Nikkei Business Daily, the firm will use the
device for research, however it may also
look to develop a lower-cost version for
use at cosmetic counters.