• Fine Fragrance
has never been
Meeting the range of
all human health and
is the baseline for
today’s green products.
At Lucta we create DfE certi-
¿HG IUDJUDQFHV IRU
the household products
industry — fragrances
where creativity has no
endpoints. Ask how.
Bond No. 9 has just unveiled New York Amber.
pre-sale on Urbans’ own URL prior its
launch at mass market retailers including
CVS and Sears in the US, Shopper’s Drug
Mart in Canada and Target and David Jones
in Australia last month.
)RU D OLVWLQJ RI 'I( FHUWL¿HG
fragrances from Lucta
Lucta USA, Inc.
among all women’s fragrance launches in the US.
Perfumer Honorine Blanc
of Firmenich created the
juice as a delicious fruity–
gourmand, appropriate for
the age of its expected audience: teen girls. Top notes are
mandarin, William pear and
wild berries; the heart features jasmine, water lily,
creamy florals and coconut
orchid; and the dry down is
composed of sandalwood,
vanilla and soft musk.
But Someday does more
than make teens smell
good—it is giving to the
greater good. The“Beib” has
teamed up with Give Back
Brands in which the profits
of the fragrance will go to
Fellow singers Taylor
Swift and Keith Urban have entered the
fragrance marketplace too.
Swift has been making the rounds on
daytime and late night TV shows promoting her fragrance, Wonderstruck, which she
created with Elizabeth Arden. It has notes
of freesia, green tea, apple blossom, raspberry, dewberry, Hawaiian blanket, hibiscus, honeysuckle, vanilla, musk, peach and
Like Swift’s Wonderstruck, Phoenix by
Keith Urban, created in partnership with
Boom LLC, is Urban’s first foray into fragrance. It said to be a modern twist on a
classic, with a leathery gourmand scent described as sexy, rich and masculine. Top
notes include blackberries, cognac and
plum, which segue into the aromas of dark
chocolate and crisp fir balsam, followed by
a finish of warm cashmere wood in the
Fans were given a sneak peek of the
scent during Urban’s 50-plus city Get
Closer 2011 world tour. The promotional
campaign featured giveaways and sampling opportunities, including Phoenix-scented tattoos, at concert venue stops.
Fans also had access to an exclusive online
More for Men
While country music may appeal to men,
there are other subjects that often occupy
more space in the male psyche. Get your
mind out of the gutter—we’re talking about
cars and barbeque.
Rolled out this summer, Que is a new
barbecue-scented perfume and cologne
from Pork Barrel BBQ, a grilling sauce and
spice rub maker founded in 2008 by Heath
Hall and Brett Thompson. Pork Barrel’s
original BBQ sauce was named best sauce
in America and one of“The 125 Best Foods
for Men”by Men’s Health, but it remains to
be seen whether the duo’s expertise translates from food to fragrance.
And there’s another new scent that
comes via a grille—this time, the kind on
an automobile. The first fragrance bearing
the Mercedes-Benz moniker has been unveiled at the TFWA World Exhibition in
Cannes. Created in partnership with the