were not at all familiar with hydroquinone.
But perhaps most startling, 58% of surveyed women say they struggle to find skin
care products that meet their needs, suggesting an opportunity to further educate
consumers about available treatments.
Even when they’ve found products they
are willing to purchase, less than half of
those polled (47%) said their current regimen meets their expectations, despite the
fact that most of the women (52%) spent
more than $100 on skin care products in
the past year.
“Obagi Medical commissioned this
poll to help us better understand the needs
and concerns of our consumers,” said Jim
Hartman, vice president-global marketing
and business development in a statement.
“The results indicate to us that we have an
opportunity and obligation to educate
women about the treatments that are
available for many of the skin conditions
noted; and that partnering with a physician
is critical in achieving desired results.”
Hyperpigmentation and genetic dark
circles are among the most common of
problems facing the ethnic beauty con-
sumer, agreed K. MacDonald Parris, mar-
keting director, Black Radiance. He noted
that anti-inflammatory and antioxidant
drating complex” of moisturizing emollients and glycerin are the key ingredients
in new Ambi Soft & Even Creamy Oil Lotion. According to Johnson & Johnson, this
fast-absorbing and non-greasy formula is
perfect for daily use.
Fashion Fair offers a wide range of colors to match
myriad skin tones.
rich ingredients are key for balancing and
to help ethnic skin to resist inherent problems such as acne and post-inflammatory
“A few notable ingredients that are
great for ethnic skin are aloe vera, which
soothes, heals and helps to even out skin
tone, vitamin E to protect and strengthen
the skin’s barrier, and tamanu oil, which is
rich in anti-inflammatory and antimicrobial properties,”he said.
Shea butter, olive oil and an“ultra-hy-
Dollar Sales Dollar Share
Top Mass Brands in the Ethnic Skin Care Market
Sales in food, drug and mass merchandisers (excluding Walmart) for the 52 weeks ended July 17, 2011.
Source: SymphonyIRI Group, a Chicago-based market research firm.
PALMERS SKIN SUCCESS
DR FRED SUMMIT
$40,185,040 100.00 8,257,420
What to Buy?
While there’s no doubt a need for ethnic
skin care products, economic uncertainty
has many consumers rethinking purchases
of those creams, lotions and serums, according to industry experts.
“Findings from our recent market re-
search consumer study indicated over half
of the respondents decreased spending on
beauty products due to the slow economy,”
said Parris.“Among those who cut back on
spending, most will wait until their current
product runs out before repurchasing.”
To entice all those budget-conscious
consumers, Parris notes that nearly 90% of
Black Radiance cosmetics are priced under
$5 and the high quality formulas and pack-
aging are very appealing and user friendly.
He cited AC Nielsen data that reports
nearly 80% of 2011 ethnic cosmetic dollars
are being driven by two key categories: face
(up 15.5% to $10.5 million) and lip (up
4.1% to $3.7 million). No wonder that’s
where his company is focusing its launch
For the face, Black Radiance recently
rolled out Complexion Perfection system
featuring Shine Control Primer, Undereye
Concealer and Liquid Foundation. The liquid foundation package features a removable and washable brushhead for hygienic
application and longer wear, according to
Parris. New Artisan Color Baked Blush &
Artisan Color Baked Bronzers have tallied
sales of more $200,000 since launch and
are on pace to become some of Black Radiance’s most successful new products.
For lips, new Ice Angel Refreshing Lipgloss, Black Radiance’s first flavored lip
product, has recorded sales of more than
$125,000 and new Indelibly Sheer Lip Tint
is on pace to exceed the $100,000 milestone. Both are priced at $2.99.
At Fashion Fair, the company is
launching True Tone products to address