News from Latin America
OBO TICARIO HAS decided to enter the nail enamel category, which, ac- cording to the Brazilian Association of the Cosmetic, Toiletry and Fragrance
Association (Abihpec), grew 49% in 2010. In
September, the company began supplying
its 3,000 stores with a limited edition, five
color collection manufactured in France.
Products integrate the spring-summer
makeup collection of Make B. Infinite.
Sun Protection on the Coast
Sol de Janeiro—a Brazilian sun care brand
owned by the American adman Marc Capra
and a diverse group of investors, including
the former global marketing director for
Unilever—was developed specifically for
use along the Brazilian coast.
To promote the brand, Capra and
company is taking a road trip in a Volkswagen van throughout Brazil. The journey has included stops on the beaches of
Ceara in the Northeast region of the
country, after passing through São Paulo,
Rio de Janeiro and Bahia. The idea is to
launch the brand, little by little, in the
main cities of the coast, into pharmacies
and surfer’s shops, through displays that
Sueli Ortega has written for Isto É
and O Estado de São Paulo. Since
1987, she has served as a correspondent for Cosmetics International. In addition, she created the
beauty channel for El Sitio, an Argentinean website
and the Women Channel.
She has her own website, Cosmeticos BR and can be
reached at email@example.com
show its differentiated line. It targets the
young and differentiated public, with its
special products such as a protector for
tattoos and a colorful lip protector, as well
as shampoos, body gels and oils.
Nivea Invests in Brazil
Brazil is the fastest growing market
among the 160 countries where Nivea is
available. According to Nicolas Fischer,
president of BDF Nivea in Brazil, the
company needs to focus on categories
that have potential for growth and sunscreen is one of them. Only 40% of consumers buy the product regularly. This
market currently has sales of more than
$750 million a year.
Emerging countries, such as Brazil, already account for nearly 20% of Beiersdorf’s
annual sales. Another initiative will be to
customize certain products as well as
strengthen distribution in the country.
Guma Launches Duc Line
Of Personal Care Products
Jose Guma, based in Cordoba, Argentina, is
launching the Duc line of soaps, body
creams, shampoos and conditioners in
Brazil. According to commercial director
Silvana Guma, the company intends to
compete with the large premium brands in
the industry. Duc products are on sale in
several Latin American countries, among
them Uruguay, Paraguay, Bolivia, Chile,
Colombia, Cuba and Guatemala.
Natura Seeks Efficiency
Natura has selected GenSight’s project
portfolio management application to improve efficiency and product development.
GenSight, with offices in the UK and the
US, is a leader in integrated software for
new product development and portfolio
Natura is the leading direct seller of
cosmetic and personal care products in
Brazil. Its portfolio encompasses 1,200
SKUs and an aggressive schedule of more
than 160 product launches every year.
Natura was recently named one of the 10
most innovative companies in the world
Cremer Buys Topz
For $45 Million
Cremer has acquired the assets of Topz
Cosmeticos, a cosmetics and toiletries
maker, for about $46 million. Topz had sales
of $44 million.
“This acquisition is in line with our
strategy of increasing business competitiveness, expanding our product portfolio
in the retail segment and expanding our
platform of personal hygiene products,”ac-cording to a Cremer spokesperson.
Topz’s brands include Topz, Salvelox and
Salveped, which are manufactured in Jaguar-iuna. In the past four years, Topz has tripled
its portfolio of cosmetics products and now
offers products in 15 distinct categories targeted to women, men and children.
Drive Personal Care Sales
Brazilians with low incomes use more toiletries than wealthier consumers in the
country. According to Nielsen, the number
of low-income households that bought
mouthwash, for instance, grew 42% between January and March of this year.
Today, the product is present in 1.7 million
of these households, almost the same
number of homes as in the upper 40%.
Low-income consumers are also purchasing more fragrance. According to Abihpec figures, during the past five years, the
percentage of homes which have fragrance
rose from 66% to 85%, compared to 90% of
homes in the top 60%.
Dow Chemical and Mitsui in JV
The Dow Chemical Company and Mitsui
& Co., Ltd. have formed a biopolymer
joint venture aimed at providing innova-