its products out to the home spa market, as
many customers have recently expressed an
interest in recreating the experience on
their own time (and presumably as a way
to save some euros in the process).
people with allergies, asthma or other respiratory conditions, but also for anyone
who wants the benefits of inhaling 99.9%
pure air,” according to the company.
With clients of the calibre of tennis
player Rafa Nadal, the Real Madrid medical
team and the Gran Hotel La Florida in
Barcelona, the Bubble Pure Air is already
available in 14 markets worldwide and the
firm is targeting 30 international distributors by the end of the year.
bury’s super- markets and at he brand’s first UK spa at the Park Plaza hotel in London. The five collections are inspired by spa locations in Bali, the Mal- dives, the Ba- hamas and Hawaii. Meanwhile super salon Urban Retreat has taken the home spa concept a step
further with Urban Retreat at Home. But
this isn’t just a case of products for home
use—it’s a franchise package harmonized
under Urban Retreat. Targeting people
who are strapped for time or unable to get
to a spa for whatever reason, qualified
therapists travel to people’s homes to provide a full treatment experience.
Urban Retreat chairman George Ham-
mer acknowledges that this is not a new
concept, saying,“It’s been going since be-
fore I was born but it’s never been har-
nessed properly by anybody.”
Therapists will be retrained and will only
be allowed to deliver treatments for which
they’re qualified to the right standard.
“It’s about creating a benchmark for
Urban Retreat,” said Hammer. And while
it’s not about selling product, selling is part
of the franchise agreement, though clients
will be directed to the Urban Retreat Beau-tique online.
Thus, while figures for the spa market,
when they are available, show a somewhat uncertain landscape, it is clear that
the European spa market has not lacked
innovation or creative thinking. It has to
be hoped that this will give the market a
jumpstart for the coming year—it certainly needs it. •
Africology uses essential oils
in its products.
Spain Feels the Pinch
Spain’s cosmetics and toiletries market
has felt the pinch of economic recession
more than most in Europe and it was inevitable that this would also affect the
country’s spa market.
According to research firm DBK, sales
slumped 7% during the past year to $345
million in traditional spa centers. However,
an additional $265 million can be attributed
to hotel spa business in the country and
this is an area that is set to grow.
Good spas require good equipment and
a Spanish equipment success story, both at
home and abroad, is Zonair3D. In conjunction with the Universitat Politècnica in
Catalunya, Zonair3D has created its Bubble
Pure Air, a transportable bubble whose architecture and propulsion system means
that anyone entering it is breathing air
without any contaminants or viral, bacterial and allergenic agents.
“It is specially designed for athletes and
New UK Arrivals
Two new entrants onto the UK spa market
are Africology and Mandara Spa. Africology takes the inspiration for its products
and treatments from a variety of global locations, including its native South Africa.
The UK Africology Spa, based beneath
London’s Bloww Salon near Regent’s
Street and opening this month, is the first
of what the company hopes will be many
in Europe. Treatments include the African
Goddess Facial and the African Potato
Luxury spa brand Mandara Spa, part
of the Steiner Leisure Group, has created
a new range of bath and body products
that retail exclusively through 400 Sains-
Zonair3D’s Bubble Pure Air is said to ensure the user inhales 99.9% pure air.