Marni’s designer Consuelo Castiglioni with Veronique Gabai-Pinksy, global
brand president, Aramis & Designer Fragrances.
• The Aramis and Designer Fragrances Division (ADF) of
Estée Lauder Companies Inc. will assume the exclusive worldwide
license for the fragrance business of Marni, a Milan-based luxury
fashion company found by Consuelo and Gianni Castiglioni in
1994. The first product will be unveiled in Fall of 2012.
“Wearing Marni is like wearing a piece of art. It is an expression
of individuality. Few designers can make the fashion community
smile the way Consuelo does,” noted Veronique Gabai-Pinsky,
global brand president, ADF.“Marni adds to our overall strategy
by building on our European fragrance business in the high-end
segment. Marni is a luxury brand with a loyal, cult-like following
that appeals globally to a sophisticated, trend-conscious customer.”
“We are delighted to be working with the Estée Lauder Companies, a world leader in fragrance, cosmetics and skin care, to expand our business,” said Gianni Castiglioni, CEO of Marni.“They
are one of the best when it comes to creating and marketing fragrances. We look forward to collaborating with them and to expressing Marni in a new creative platform.”
• Atlanta-based The oneCARE Company has tapped Janie
Bryant, the award-winning costume designer for the“Mad Men”
series, as the spokesperson for Downy Wrinkle Releaser. In her role
as brand spokesperson, Bryant will develop a guide on fabric care
and will provide tips on looking good on the go.
“As a costume designer and fashion designer, Janie understands the importance of fine fabrics and textiles,”said Tonya Berry,
marketing director for the Downy Wrinkle Releaser product line.
“We are delighted to be working with Janie to help educate consumers on fabric care and the benefits of Downy Wrinkle Releaser
in keeping clothes in perfect condition throughout the day.”
• Custom-designed by Philosophy, Sweet Dreams Shampoo,
Shower Gel and Bubble Bath will benefit First Book, a nonprofit
organization that provides new books to children from low-income
families. According to the personal care marketer, 100% of Philosophy’s net proceeds from the sale of this new gel will go directly to
the nonprofit, which has distributed more than 85 million books
and educational resources to programs and schools serving children from low-income families throughout the US and Canada.
• Over 100 million microorganisms exist on a single tooth-
brush head, helping contribute to general illnesses and gum and
tooth disease. Enter Mouthwatchers Colloidal Silver toothbrush,
billed as the first toothbrush that works synergistically with toothpaste to fight tooth and gum decay. Each Mouthwatchers brush
has more than 2000 individual bristles composed partly of colloidal
silver. This colloidal silver content has the same anti-bacterial effects in the mouth as in infection applications. Each bristle of the
Mouthwatchers brush is immune to becoming a home to microorganisms.
Retailing for $4.99 each, Mouthwatchers Colloidal Silver Anti-Bacterial toothbrushes can be purchased online at mouthwatchers.net or at dental offices throughout North America.
More info: mouthwatchers.net
• Intelligent Nutrients—the certified organic health and beauty
brand created by Aveda founder Horst Rechelbacher—recently received high marks in a brand assessment by Organic Monitor, for
the brand’s high naturalness in their products.
Organic Monitor assessed more than 50 international brands of
natural cosmetic products and ranked them in terms of their naturalness.
“Intelligent Nutrients scored the highest rating ( 9. 5 out of a
maximum 10) in a ranking of natural and organic cosmetic brands
in North America by Organic Monitor,”said Judi Beerling, techni-
cal research manager at Organic Monitor.“The brand was close to
maximum rating because its products use a high level of certified
organic (mostly food grade) ingredients, and most are certified by
“This recognition from Organic Monitor is tremendous,” said
Rechelbacher.“Not only does it reinforce the need for transparency
in the organic beauty industry but it also affirms what we are try-