• Home Fragrance
According to Doreen Smith, vice president of design and devel- opment, Yankee Candle, the pillar is “dressed in smooth glass with a removable label, and it combines elegant pillar style and Yankee fragrance with the versatility to complement any décor.”And, because it’s in glass, consumers don’t have to worry about dripping wax making a mess. It is designed to fit stan- dard pillar holders and it works well with the small tum- bler candle to create striking arrangements creating endless, simple, decorating options.
Also in mass, Mrs. Meyer’s
Clean Day is rolling out limited edition scented soy candles in October to add“a little
warmth to winter,”according
to the company. The seasonal selections include Crisp Iowa Pine, Spicy Orange Clove,
Tart Cranberry and Spice Cake.
transition indoors after a hot,
homes and entertaining those most
dear within them,”
said Pam Helms,
officer for Mrs.
Day and Caldrea
trends that com-
bine sweet and sa-
vory will be transposed
for home ambience.”
The Caldrea Company
is set to release three new
limited run scents inspired
by the traditions of the sea-
son. They include Pineapple Cardamom,
featuring warm spicy notes of cardamom,
anise and blackpepper with a twist of cit-
Candle Warmers, Etc. is rolling
out a Halloween-themed Illumination Fragrance Warmer.
rus and dark tonka bean; Balsam Fir Plum,
a cool blend of cypress, fir and cedar with a
heart of sugared plum and violet along with
subtle amber notes; and Crimson Pear Ginger, a holiday pomander of ripe fruits and
treasured spices. These scents are featured
in a linen & room spray and candle form.
Slatkin & Co. is launching new fall
home fragrance candles, diffusers and
“scentportables,” too. The Fall Treats range
showcases a delectable collection of sweet
fall aromas, according to the company. Inspired by the season’s fresh-baked fragrances, each candle emits sweet, spicy
scents and rich, creamy notes. The collection includes: Pumpkin Caramel Latte,
S’mores, Maple Buttercream, Apple Crumble, Oatmeal Raisin Cookie, Salty Caramel
and Spiced Cider.
The brand is also releasing the Into The
Woods Collection, a home fragrance story
inspired by an autumn stroll through the
forest. This line includes Woodland Berry,
Marshmallow Fireside, Mountain Leaves,
Fresh Balsam and Fireside.
At Chesapeake Bay Candle, the consumer demand for simplicity in an increasingly complex and busy world is a top trend
satiated by its new Fall 2011 collection, according to Mareike Finck, public relations
and marketing manager for Chesapeake
Bay Candle, Rockville, MD. The Chesa-
Febreze Sales Top $1 Billion
•Febreze air fresheners have joined P&G’s billion-dollar brand club.
Spokesman Lee Bansil said that Febreze revenue over the past 12
months hit $1 billion, giving P&G 24 brands that bring in revenue of $1
billion or more.
Febreze officials have said sales held up during the recession as
people spent more time at home, giving them more reason to care
about how their homes smelled.
P&G also expanded its air-freshener business through acquisition,
acquiring Ambi Pur last year from Sara Lee Corp. for $470 million to increase its air care presence from 17 countries to 84.
The latest rollout at Febreze is Set & Refresh, an air freshener that
eliminates odors while releasing a fresh scent, according to the com-
pany. Set & Refresh lasts noticeably longer than cones because it slowly
releases scented oils. Also new is the Febreze Wooden Wick Candle,
said to bring the ambiance and sound of a crackling fire indoors. Avail-
able in a variety of Febreze Home Collections scents, this candle burns
for up to 80 hours and is available in exotic scents such as Willow
Blossom and Green Tea Citrus.