THE SUBJECT OF aesthetics is certainly one that is growing in prominence in the Big 5 countries with all five reporting increased interest from consumers.
Often consumers can simply walk into clinics in order to get procedures such as fillers
and Botox, as the procedures have become
much more accessible and mainstream.
And when it comes to procedures undertaken by surgeons, such as breast augmentation, facelifts and rhinoplasty for
example, these are also on the increase, as
many plastic surgery industry bodies will
Throughout Europe, more consumers are turning to injection treatments to look younger.
France Fills the Gap
The French aesthetics market was valued at
approximately $265 million in 2010 and has
seen a steady rise in filler and Botox procedures in recent years as French consumers
increasingly use them in their quest to look
youthful. According to industry body
ISAPS, the total number of surgical and
non-surgical procedures reached 297,438
last year with surgical procedures accounting for 141,831 of these cases. Liposuction
is the most popular surgical procedure in
France followed by breast augmentation
and blepharoplasty (eyelid surgery).
Facial rejuvenation is also a big area in
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France and the aesthetics market has seen
an increase in energy-based devices such
as LED-type products. Therefore, procedures that make use of this gentle
light/laser technology are on the increase
as they have a less invasive and long-term
action on the skin when helping to prevent
the signs of aging.
One such LED-based product comes
from Filorga with its Lumitherapist product, which forms part of the brand’s home
use kit. This is a combination of a hand-held device that contains the latest generation LED technology with 13 diodes,
capable of emitting blue, yellow and red
light waves, and a topical LED Booster that
contains photo-active ingredients to maximize the effect of the device.
According to the company, the combined effect helps to stimulate cellular metabolism, fibroblasts, tissue regeneration
and replenish the skin.
There has been a distinct increase in surgi-
cal operations both in male and female pa-
tients, compared to previous years,
according to Dr. Matthias Gensior, the gen-
eral secretary of Germany’s largest interdis-
ciplinary body for aesthetic surgeons,
Gesellschaft für äesthetische Chirurgie
Deutschland (GÄCD). This is based on
2009 figures, as those for 2010 are not re-
leased until later this month.