stylish, elevated feel aligns with the brand’s current creative direction led by LeAnn Nealz, president and chief creative officer.
• eSalon, an online-driven custom hair color service, was fea-
tured on NBC’s“Today”show on Aug. 8. On the show, Bobbie
Thomas, the“Today”show style editor and guru, spotlighted hair
products, stating,“If you’re afraid to select your own boxed hair
color, but would love to find a DIY option, you may want to con-
sider a new‘in-between the drugstore and salon visit’option. eSa-
lon.com offers custom-formulated hair color reviewed by expert
colorists and deliver each personalized kit with individual appli-
• Jurlique has officially re-launched
www.jurlique.com. Key features include a
powerful new ratings and reviews system, a
personalized skin consultation tool that recommends products based on the individual’s
skin profile and the ability to pre-order new
products before they arrive in stores. The site’s
improved navigation makes it much easier for
consumers to browse and find products, according to the company.
• This October, Wella will roll out Wella
Color Charm permanent liquid hair color with
Liquifuse Technology, which has a fresh scent.
The benefits of Liquifuse Technology begin
with the saturation power of liquid permanent
color for a quick, accurate application process.
The revamped Wella Color Charm fragrance,
which is billed as a gentle floral, helps mask
the harsh ammonia smell often associated
with permanent hair color. It blends a fruity
introduction of green pear, soft peach, and
sparkling apple harmoniously with floral
heart, softened by the background of musky
and woody notes.
• Love by Kim Kardashian, a soft, feminine
scent, is housed in a platinum finish vessel
embellished with 450 hand laid clear-cut
stones. Each limited edition bottle, numbered
and signed by Kardashian, is presented in a
noir velvet finish case, inspired by a ring box.
Only 1,000 bottles were produced—one for
Kim to wear on her wedding day, 200 for her
bridal shower and 799 for her fans.•
• Clearasil’s Rock Your Skin Guitar Sweep-
stakes is offering Facebook fans the chance to
win an autographed Gibson Melody Maker
Les Paul guitar. The instrument, which was
signed at the Clearasil Vibe+Revive Lounge
within the Miami Express Yourself Oasis at the
Hard Rock Hotel during Lollapalooza music
festival, features autographs from celebrities
and musicians. •