“This agreement is a strategic move for us in a key category
where we already have a strong presence and a proven track record
of driving market share. From a European perspective, Lornamead
is already a major player in this category and within America our
Yardley brands grows at an impressive rate. By bringing these
brands into our portfolio, we can apply our specialist knowledge
and success in branded bar soaps in order to continue to drive mar-
ket share in this category. In addition to this latest agreement, we
continue to actively look for other brand acquisitions.”
The announcement of these acquisitions and the perpetual li-
cense agreement shortly followed the company’s acquisition of
Witch in April 2011 from E.C. DeWitt & Company Limited. The
purchase followed Lornamead’s possession of the global license
for the brand since April 2009. While under the license of Lor-
namead, the brand has achieved a unique position in the med-
icated skin care category with the launch of the only naturally
inspired anti-blemish cosmetics range in January 2011. Witch is
distributed through multiple retailers in the UK, including Boots,
Superdrug, Sainsbury’s and Tesco. Lornamead has acquired the as-
sets, rights and inventory to all Witch products globally.
Sales: $700 million
Daisuke Nonogawa, chairman; Junichi Nonogawa, president.
Skin care—Authent, Embellir, Saranari, Tsukika, Colax, Fairlucent,
Beauness and men’s care; Makeup—Jupier, Embellir; Fragrance—
Kasaneka, Ryokuei, L’Eau de Taoyaka.
Fairlucent (line expansion), Authent day cream.
Since its establishment in November 1959, Nippon Menard
Cosmetic Co., Ltd., has involved itself in the concept of beauty,
based on its corporate philosophy of“Seeking True Beauty.”The
name Menard comes from the captivating goddess Maenad,
who served the Greek god Dionysus (Bacchus in Latin), famous
as the god of procreation and production, as well as the god of
wine. Founder and current chairman Daisuke Nonogawa
named the company himself.
In 1986, Menard launched its first whitening cosmetics with
APM (a stable vitamin C derivative) and has been known as one
of the pioneers of the whitening category. The company’s main
motto is“With Love, Appreciation and Pride.”
Sales: $670 million
Motonobu Nishimura, executive president, representative director;
Hiroshi Kamei, executive vice president, representative director;
Masayoshi Momota, senior managing executive officer, chairman
of subsidiary, director; Yasuaki Kameda, executive officer, director
of first product development; Hiroshi Kanayama, executive officer,
director of second product development.
Men’s toiletries—Gatsby, GB and Lucido; Women’s toiletries—
Fraiche, Treatia, Lucido-L, Produce, Pixy, Baby Veil, Cleansing
Express, Aroma Breeze and Simplity.
Gatsby deodorant roll on, Gatsby Body Shower Gel Renewal;
Lucido (brand redesign as anti-aging series).
Sales for the year ended March 31, 2011 rose 5% to $670 million
at Mandom Corporation. Its men’s grooming business in Japan
increased due to strong sales of Gatsby and GB; in Asia, sales
rose due to favorable Gatsby results and advantageous exchange rates. In its women’s cosmetry business, sales decreased
in Japan due to sluggish Lucido-L sales. However, in Asia, it increased thanks to advantageous exchange rates, despite sluggish Pucelle performance, according to the company. Mandom’s
women’s cosmetics business declined in Japan as a result of the
reduced number of products following item composition review,
according to the company. The Pixy Makeup Series boosted
business in Asia as well as advantageous exchange rates.
Mandom sold its Osaka-based subsidiary of Guinot Japan
to Wamiles Cosmetics Inc. in October 2010, according to reports.•
The INTERNATIONAL TOP
30 is published every
August. THE TOP
50, an article on the leading
U.S. companies in the household and personal products industry, is published in
July. Both are available online at HAPPI.COM.