touch of coral,” he told HAPPI.“In fact, we
loved the idea of a lively nude so much, that
we created a complexion-flattering shade
called Nude Attitude that’s a creamy, coral-based nude that avoids the typical washed-out beige look.”
New and Noteworthy
A variety of collections are set to debut this
Fall—and there’s no shortage of innovation. For makeup that goes the distance,
Avon is rolling out the Extra Lasting Collection for Fall 2011. After all, most women
juggle multiple jobs all day—why shouldn’t
their makeup do the same?
Products in the Extra Lasting collection
are formulated to help maintain quality, according to the company. SKUs range from
an SPF 15 lipstick with medium-to-full
coverage satin-finish color to a mascara
that offers up to seven times the volume increase and wears for 18 hours to a mattify-ing powder.
Color cosmetic innovation is also huge
at L’Oréal right now, as seen with its latest
launches for 2011. Products include L’Oréal
Paris Colour Riche Le Gloss, a lip color said
to deliver rich hues, high-wattage shine
and creamy moisture with argan oil, omega
3 and vitamin E; Waterproof Million Lashes
Clinique’s latest innovation are antioxidant
liquid eyeshadow “smoothies.”
Mascara for all-purpose wear and Carbon
Black Million Lashes Mascara for“2X the
intensity of the original black,” said the
company. Other SKUs include L’Oréal Paris
Visible Lift Smooth Absolute ($16.95), an
age-reversing liquid foundation with a
click-through brush, as well as L’Oréal Paris
Double Extend Eye Illuminator Eyeliner
($8.95), a dual-action pencil.
M·A·C is forever asking “why not?”
when it comes to the miracles of makeup—
always exploring new ideas about the many
ways we long to look and feel different for
a day, a night, a lifetime. With the help of
props and makeup, artist Cindy Sherman
transforms herself into different characters.
Therefore, the two teamed up in Cindy
Sherman for M·A·C, a line that creates
three“characters”using three different color
stories. Products range from eyeshadow
quads to lipsticks to kohl pencils.
The brand also recently named Nicki
Minaj and Ricky Martin as its newest
spokespersons to represent the 2012 Viva
Glam campaign launching in February
2012. To date, the fund has raised $224 million exclusively through the sale of its Viva
Glam lip products donating 100% of the
sale price to fight HIV/AIDS.
Another tidbit for Fall 2011 comes from
pop icon Madonna and her teen
daughter Lourdes (also known as
Lola). The pair is making a foray
into the cosmetics category with
an expansion of their Material
Girl fashion line sold at Macy’s.
The brand extension includes
scented body lotions, washes,
body mists, lipglosses and nail
polishes with product names
such as Sinful Sugar, Midnight
Magnolia, Wicked Watermelon
and Flirty Fruit. The line is priced
from $7 to $20. Additional eye
palettes are planned for later in
the season, according to reports.
Besides compelling collections,
there are always those standout
SKUs that inspire a shopper to try
and buy. Almay helps women
fake a full night’s rest with its new Wake-Up Undereye Concealer, a lightweight liquid blend with cucumber, green tea extract
and minerals that works to refresh the look
of tired eyes, according to the company. The
product delivers a cooling sensation while
helping to reduce the appearance of dark
circles and puffiness, as well as providing
light to medium coverage with a soft luminous finish.
The power of the pen…or shall we say,
pencil…is another top trend for Fall 2011,
as seen at Urban Decay. Following the
chunky stick trend of the summer, the marketer is set to debut Urban Decay SuperSaturated High Gloss Lip Color, “the
creamiest, most sumptuously pigmented,
truly all-in-one chubby pencil to ever hit
your lips,”according to the company. Available in five dynamic shades, Super-Satu-rated High Gloss Lip Color offers bright fun
colors paired with creamy or metallic
sparkle finishes. The formulations feature
plant derivatives such as phytosterol, which
promotes skin hydration, protects and even
rejuvenates the delicate skin on the lips.
Bold color is also big at Bobbi Brown,
who rolls out a High Shimmer Lip Gloss.
This new formula features a special mix of
pearls in a clear base for the ultimate in
shimmer, shine and color, said the company. Moisturizing emollients as well as vitamins C and E condition and offer
antioxidant protection. And, after countless
requests from lipgloss aficionados, Brown’s
sized up all her glosses—including the new
High Shimmer Lip Gloss—and added a
convenient doe foot applicator.
A little charity goes a long way at Mary
Kay. As part of its Beauty That Counts initiative, three limited-edition shades of Creme
Lipstick–Give Joy, Give Dreams and Give
Hope–will be available starting Sept. 16. The
company will donate $1 from the sale of
each product to The Mary Kay Foundation
in its efforts to end domestic violence. Each
Creme Lipstick features special packaging
that reads“thank you”in 13 languages.
The Eyes (Still) Have It
Leading the pack in category rollouts for
Fall 2011 are innovations for the eyes.