FULL COLOR S p e c t r u m
Beautiful color cosmetic looks are
obtainable at every price point
for Fall 2011.
Melissa Meisel • Associate Editor
Pure Color Sensuous Rouge lipcolor
is new from Estée Lauder.
ANYTHING GOES for color cosmetics this Fall—as long as it’s vivid and of high value. From smoky eyes
framed by groomed brows to high shimmer
lipglosses against a clean canvas of skin,
consumers will be queuing up to splurge on
the latest rollouts in both prestige and
mass…after all, as in fashion, the
“high/low” mix of both markets is what
makes a look truly unique.
Rising consumer confidence, aggressive
promotional activity and technological
advances have propelled US sales of
cosmetics and toiletries by 2.4% to
reach $36.5 billion in 2010 at the
manufacturers’ level, according to
recently released data from worldwide consulting and research firm
Kline & Company. According to
Kline, all trade classes registered
some growth in 2010. Leading the
way was makeup, which registered a 4.4%gain. Within this segment, nail polish sales rose 20.4%
thanks to new product activity.
“This hunt for addi-
tional quality has been
spearheaded by mar-
keters’ extensive innova-
tion efforts,” explained Carrie Mellage, di-
rector at Kline’s Consumer Products Prac-
Within mass, color cosmetics (face/lip/
eye), are holding their own , staying almost
flat at $2.76 billion for the year ended May
15, 2011 in supermarkets, drugstores and
mass market retailers excluding Walmart,
according to SymphonyIRI Group, a
Chicago-based market research firm.
According to SymphonyIRI Group, facial color cosmetics are still in demand, as
sales increased 6% to $1.02 billion in the
category. Eye makeup jumped 8% to $1.2
billion. Lipcolor rose 1% to $532.9 million.
Colorful fingers and toes are still on trend,
as nail polish sales soared 20% to $363.4
million, reported SymphonyIRI.
US sales of prestige makeup sales increased 3% to $3.2 billion for 2010, according to The NPD Group. The increase
was fueled by the double-digit
growth of offerings from
primers to anti-aging face
products, to rich color options
in lip and nail, five of the
six segments within
makeup posted growth.
Three segments either met
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be sold for a good cause this season.
or outpaced category growth: face (+3%), lip
(+3%) and nail (+39%). Eye (+2%) and
other color (+1%) grew, but slightly behind
the category. Gift sets declined in dollars,
but had unit growth of 3%. After a long period of decline, prestige lipcolor sales are
growing again, according to new research
conducted by The NPD Group. From January through April 2011, the total prestige lip
segment grew 7% to $185.2 million in US
department stores and increased 4% in
units to 9. 8 million. The lip segment includes lipcolor, lipliner, lipgloss and lip applicators. But according to NPD data, the
real star of the segment was lipcolor, which
increased 11% to $92.1 million in sales.
“What is particularly noteworthy of the
trend in lipcolor is that we are seeing these
significant increases in sales at a time when
overall usage of lipcolor appeared to be
dropping off. Coming out of the recession,
it seems that the consumers thirst for color
and play was reawakened,” said Karen
Grant, vice president and senior global industry analyst, The NPD Group.“In 2010,
we saw the preference for rich as well as
retro colors and in 2011 we are seeing new
neutrals come to the fore. As the fashion industry increasingly features bold as well as