Last year, corporate sales rose 2%, volume was up 3%, but net
earnings rose 12%. While cleaning segment sales were flat, the
gain in volume was attributed in part to increased shipments of
Clorox Disinfecting Wipes and other disinfecting products to meet
demand associated with the H1N1 flu pandemic.
Also contributing to the volume growth were increased shipments of Pine-Sol cleaner and Clorox toilet bowl cleaners due to
increased distribution and promotional activities and increased
shipments of Armor All auto care products due to price declines.
These increases were partially offset by lower shipments of STP
auto care products due to reduced promotional activities and the
Green Works line of natural cleaners due to category softness.
Sales: $2.5 billion
David Holl, president and chief executive officer; Richard Rogers,
executive chairmen; Timothy M. Byrd, chief financial officer and
office of the chairman; Terry R. Cole, president, international
supply chain management; Darrell Overcash, president, US and
Canada operations; Beth Lange, chief scientific officer.
Skin care, color, body care, sun care and fragrance marketed under
the Mary Kay and Time Wise brand names.
Color—Cream Eye Color and Blush, Compact Mini, The Weekender Collection; Skin Care—Time Wise Matte-Wear and Lumi-nous-Wear Foundations, Liquid Illuminators, Pedicure Set, Lash
Love Mascara, Mineral Eye Color Bundles, Shadow and Line Eye
Duos, Tranquil Waters Fragrance Pencil and Refreshing Body Gel.
Sales were flat last year. Mary Kay products are sold in more than
30 markets worldwide, and the global Mary Kay independent
sale force exceeds 2 million. Loyalty has always played a big role
at the company and with consumers too. In a 2011 Brand Keys
Customer Loyalty Engagement Index (CLEI) survey, Mary Kay,
along with Lancôme, Elizabeth Arden, Clairol, L’Oréal, Aveda
and Suave received high marks. According to Brand Keys, inno-
vation is key, whether it’s innovation in the products themselves,
or innovation in how those products are put into the hands of
consumers—from rapid delivery to product introductions—and
the after-life of service and support that the consumer experiences.
14.CHURCH & DWIGHT CO.
Sales: $2.1 billion
$2.1 billion for household, personal care and oral care products.
Corporate sales: $2.5 billion. Net income: $270 million.
James R. Craigie, chairman and chief executive officer; Jacquelin J.
Brova, executive vice president, human resources; Mark G. Con-ish, executive vice president, global operations; Steven P. Cugine,
executive vice president, global new products innovation; Matthew
T. Farrell, executive vice president and chief financial officer; Bruce
F. Fleming, executive vice president and chief marketing officer;
Susan E. Goldy, Esq., executive vice president, general counsel and
secretary; Adrian J. Huns, executive vice president, president international consumer products; Joseph A. Sipia Jr., executive vice president, president specialty products division; Paul A. Siracusa, Ph.D.,
executive vice president, global research and development; Louis
H. Tursi Jr., executive vice president, domestic consumer sales.