gredients and the brand’s iconic No More Tears formula. The line
consists of a foaming baby wash, baby shampoo, baby lotion, a 2-
in-1 hand and face foaming wash for kids and a 3-in-1 shampoo,
conditioner and body wash. Products are scented with Johnson’s
Allerfree fragrance, which contains subtle notes of white floral,
powder and vanilla scents, which is naturally derived and free of
known allergens and irritating essential oils, according to the
“Johnson’s is a leader in developing baby products that are mild
and gentle to meet the different needs of all moms and caregivers,”
said Rich Hildebrandt, group product director for the brand.“We’re
thrilled to provide moms with trusted, natural products that are af-
fordable and available at mass retail. Not all natural products are
suitable for children, but the new line by Johnson’s is not only de-
signed specifically for babies, it also won’t break the bank.”
To support the launch, the company created www.johnsons-
natural.com, and has teamed up with the National Wildlife Feder-
ation in support of their efforts to inspire families to spend more
time outdoors in nature.
For the first quarter of 2011, corporate sales rose 3.5% to $16.2
billion. Net earnings were $3.5 billion.
Earlier this year, J&J launched Wet Skin Sunblock, the first line
of sun care products that can be applied directly to wet skin.
Sales: $5.7 billion
$5.7 billion for personal care, nutrition and household products.
Corporate sales: $9.2 billion for the year ended Aug. 31, 2010.
Steve Van Andel, chairman; Doug DeVos, president; Bill Payne, chief
of staff and interim chief financial officer; George Calvert, vice president, research and development and supply chain; Gan Chee Eng,
president, Amway Greater China; Candace Matthews, chief marketing officer; and Jim Payne, executive vice president, sales/Amway
Nutrilite vitamin, mineral and dietary supplements, Artistry skin
care and color cosmetics, eSpring water treatment systems, Legacy
of Clean home care products, Glister oral care.
Nutrilite C+ Time Release, Nutrilite Memory Builder, Artistry In-
Nutrilite Memory Builder with Ginkgo
tensive Skincare Renewing Peel and Beautycycle.
Amway’s parent company, Alticor Inc., reported sales rose 9.5% to
exceed $9.2 billion for 2010. The 2010 performance results mark
Alticor’s 10th sales increase in the past 11 years. The company said
that despite an economy recovering from a global recession, 2010
was very solid.
“We had a strong year across the map,” said Chairman Steve
Van Andel.“Amway was able to gain market share in the direct sell-
ing industry, and our key product lines improved their competitive
position as well.”
Said President Doug DeVos: “Awareness of Amway’s business
opportunity and product brands continue to grow as we invest in
brand-building. We believe in the potential of this business, and
so do our distributors. We are aiming even higher for 2011.”
The company announced that category sales of Nutrilite ap-
proached $4 billion, attributed to overall growth in the category as
well as increased visibility for Nutrilite in 2010. Major campaigns
included“Color Yourself Healthy,”a global awareness program that
promoted the benefits of plant ingredients for optimal health.
Global sponsorships focused on major sports teams and well-
known athletes continue to build brand awareness for Nutrilite.
Artistry skin care and cosmetics led beauty category sales for
Amway. The company cited the successful launch of Artistry Intensives Renewing Peel, the first product in a new Intensives line
of skin care products designed to provide professional results at
home. Masstige brand Beautycycle successfully launched in Europe and Australia, targeted to consumers who are looking for
high-quality skin care and cosmetics products containing natural
The company also unveiled a new Amway brand identity in
2010, highlighted by the opening of the Amway Center, home to
the National Basketball Association’s Orlando Magic, which became the first high-profile venue in North America to showcase
Amway’s new brand identity.