president and chief executive officer Dr. Friedrich Kroos.
In November, Jafra Ruchi Cosmetics India kicked off its launch
there with a“Bollywood/Hollywood Spectacle”at the Kingdom of
Dreams in New Delhi. The company introduced former Miss Universe and women empowerment advocate Sushmita Sen as its
“I strongly believe and work towards women’s empowerment
and Jafra’s brand philosophy speaks the same. This is one strong
reason I opted to endorse a brand like Jafra. It is a brand which offers a wide range of skin care products but also provides a great
opportunity for income and personal development to all its consultants,” said Sen.
In April 2011, Jafra Cosmetics International launched its new
makeup artist-inspired color line in seven countries including
Italy, Mexico, Russia, Germany, Switzerland, the Dominican Republic and the U.S., with a launch in Brazil planned for August.
The collection features sleek packaging, state-of-the-art formulations and global shades for a wide range of skin tones, according
to the company.
The new formulations offer perceivable benefits through nature’s best ingredients in combination with Jafra’s competencies in
skin care, according to the company. For instance, infused with
botanicals and vitamins C and E, the Full Coverage Lipstick combines brilliant color, a velvety finish, and long-wear for eight hours.
The new Lash Maximizing Mascara dramatically volumizes,
lengthens and curls with a patented cotton extract and vitamins
B5 and E.
Other products include 11 new triple-milled eyeshadow trios,
three new blush shades, and 11 new nail lacquer shades. Specifically for darker complexions, the line features a cream concealer in
one new shade and SPF 10 makeup in three new shades. The jewel
of the deeper skin tone assortment is the Dark Imperfection Corrector, a moisturizing concealer that corrects discoloration and
28. ENERGIZER HOLDINGS
St. Louis, MO
Sales: $460 million
$460 million (estimated) for skin care, sun care and shave preparations. Corporate sales: $4.2 billion. Net income: $403 million, for
the year ended Sept. 30, 2010.
Ward M. Klein, chief executive officer; David P. Hatfield, president
and chief executive officer, Energizer Personal Care; Daniel J.
Sescleifer, executive vice president and chief financial officer; Gayle
G. Stratmann, vice president and general counsel; Peter J. Conrad,
vice president, human resources.
Sun Care—Banana Boat and Hawaiian Tropic; Towelettes—Playtex
and Wet Ones; Skin Care—Edge and Skintimate shave preparations, American Safety Razor brands (acquisition).
Banana Boat SPF110 UltraMist Sunscreen Continuous Clear
Sprays, Hawaiian Tropic Shimmer Effect Lotion SPF20 and SPF 40,
Banana Boat Kids Tear-Free Sting Free UltraMist Sunscreen Continuous Lotion Spray SPF30 and SPF50, Banana Boat Kid and Baby
Tear-Free Sting Free Lotion SPF50, Schick
Comments: Corporate sales for the year ended Sep- tember 30, 2010 increased 8% to $4.2 bil- lion. Net income on the year jumped 35% to $403 million. Skin care sales increased 3% on higher shipments of Hawaiian Tropic, and lower end of season sun care re- turns partially offset by lower shipments of Wet Ones as fiscal 2010 volumes returned to more normalized demand post H1N1 consumption peaks. Last year, Energizer was honored by The Skin Cancer Foundation for its dedication to public education about sun protection at The Skin Cancer Foundation’s Annual Skin Sense Award Gala.
“We are honored to receive
this award and are proud to be
recognized as a leader in sun protection within the sun care in-
dustry,” said Al Robertson, general manager and chief marketing
officer of Energizer Personal Care. “We’re committed to our part-
nership with The Skin Cancer Foundation and look forward to our
continued work together to provide consumers with unsurpassed
education on sun care to help protect their family’s skin.”
The Banana Boat and Hawaiian Tropic brands have both carried
the Foundation’s Seal of Recommendation for almost two decades.
Additionally, Banana Boat has underwritten the second year of the
Foundation’s children’s education program, The Sensational Guide
to Sun Safety: Fun in the Sun 101. Robertson accepted the award on
behalf of Energizer Personal Care at The Skin Cancer Foundation’s
Annual Skin Sense Award Gala held at The Pierre in New York City.
“Energizer Personal Care has been a long-standing partner and
they are committed to helping us educate about the importance of
sun protection,”said Perry Robins, MD, president, The Skin Cancer
Shimmer Effect is new from