A GREEN LIGHT
Sustainable, naturally sourced ingredients are here to stay, according to suppliers.
Melissa Meisel • Associate Editor
THE PERSONAL care industry is domi- nated by consumer demand for green beauty, according to analysts and
suppliers alike. In fact, Down to Earth is
being touted by Mintel Beauty Innovation
as the key trend set to shape the personal
care category in 2011.
Meanwhile, as seen with
the latest releases from
industry suppliers, there’s
no shortage of innovations to choose from
when formulating the latest color cosmetics, skin
care or hair care products.
Closely linked with
sustainability, the Down
to Earth trend addresses
practicalities of making
and marketing green
beauty. Factors include
managing price pressure
due to varying supply
and demand of natural
and organic raw materials and learning to master the challenges of
green chemistry—such as
the use of sustainable
surfactants, green solvents and alternatives to
las—a key trend in
2010—continue to evolve
in an effort to avoid petrochemically derived
ingredients, noted Mintel in its reports. In
2010, 13% of new skin care, hair care and
cosmetics made the paraben-free claim (up
5% from 2008). Also in 2010, almost 9% of
new skin care, hair care and cosmetics made
the organic claim (twice as many as in 2007).
In contrast, the all-natural claim was found
in fewer than 3% of launches in 2010, ac-
cording to Mintel.