high percentage of agricultural ingredients. However, while three-quarters of consumers in the U.S. and Canada consider themselves
familiar with household green products (those considered better
for the environment than comparable products), one-third are not
confident that these products are really better for the environment
than other products.
Confidence in green products does increase somewhat with
level of familiarity, according to the company. In the U.S., consumers who are very familiar with green products are almost twice
as likely as consumers overall to say they are very confident that
such products are better for the environment (22% versus 12%).
This relationship is not as strong in Canada, the company said.
Teens, Young Women Still Tanning—
Inside and Outdoors
• Despite repeated warnings from dermatologists on the
health dangers of tanning, results of a new survey by the American
Academy of Dermatology show that a large percentage of Caucasian teen girls and young women admitted using tanning beds
or intentionally tanning outdoors in the past year.
According to the group’s data, 32% of respondents had used a
tanning bed in the past year, and of those respondents, 25% used
a tanning bed at least weekly, on average. An overwhelming majority (81%) of all respondents reported that they had tanned outdoors either frequently or occasionally in the past year.
“Our survey underscores the importance of educating young
women about the very real risks of
tanning, as melanoma—the deadliest form of skin cancer—is increasing faster in females 15 to 29
years old than in males of the
same age group,” said dermatologist Ronald L. Moy, M.D., and
president of the American Academy of Dermatology.“In fact, most
young women with melanoma are
developing it on their torso, which
may be the result of high-risk tanning behaviors such as indoor tanning. In my practice, I have had
patients —young women with a
history of using tanning beds—who have died from melanoma.”
When survey results were analyzed by age, respondents who
reported using indoor tanning noted significant differences. Specifically, 18-22 year-olds were almost twice as likely to have indoor
tanned (40%) when compared to 14-17 year-olds (22%).
Although spray tans are considered a safe alternative to UV exposure from the sun and indoor tanning beds, the majority of respondents 86% indicated that they never received a spray tan in
the past year.
“Exposure to UV radiation is the leading risk factor for skin cancer, yet—despite this knowledge—droves of teens and young
Young women are still tanning.
women are flocking to tanning bed facilities and beaches or pools
to tan every year,” said Moy. “The challenge is that teens have ac-
cess to indoor tanning salons on almost every corner.”
In fact, a recent survey of 116 U.S. cities found an average of 42
tanning salons per city, which means tanning salons are more
prevalent than Starbucks or McDonald’s, according to Dr. Moy.
“We are very concerned that this tanning behavior will lead
to a continued increase in the incidence of skin cancer in young
people and, ultimately, more untimely deaths from this devas-
At current rates, one in five Americans will develop skin cancer
in their lifetime. Approximately 75% of skin cancer deaths are from
melanoma, and the incidence of melanoma has been rising for at
least 30 years – particularly among young, white women in most
recent years, according to the group.
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Soap Sells When It Smells…Good That Is
• When it comes to soap and shower products, pleasing scents
and a promise to moisturize the skin are paramount attributes, according to a recent survey conducted by market research firm
Mintel. According to Mintel, scent and moisturization are among
the top attributes consumers look for when shopping for soap, bath
and shower products. According to the data, 38% of respondents
who have purchased soap said their decision was based mainly on
scent, while 35% say they preferred shower products with extra
Meanwhile, 60% of respondents claim that finding soap or
body wash products on sale or the cheapest is important/very important to them and 18% of soap-buying consumers say they look
for the least expensive brand of soap or body wash.
“Although many top brands have answered demand for these
qualities, there are substantial opportunities for private label brands
to enter this arena during the slow economic recovery,” according
to Kat Fay, senior beauty analyst at Mintel. “The U.S. soap con-
sumer is looking for bargains now more than ever as household
budgets remain tight, therefore private label brands need to have
a lower price-point and deliver lather, fragrance and significant
In addition, men are starting to have a substantial impact in
the market. According to Mintel, men between the ages of 18-34
report the highest usage of body wash at 58%, compared to 50%
of those ages 35-54 and 42% of those who are 55+.
“Men represent a key demographic for sales of body wash
products and marketers of these products should attempt to gain
the attention of men to boost their sales,” added Fay.“Having said
that, a whopping 74% of women buy liquid body soap or wash
compared to 50% of men—so women are still the key purchasers.”
With the growing trend of body wash, sales of scrubbers and
massagers rose nearly 10% in 2010 and Mintel expects this segment to continue growing by 63% between 2010 and 2015.